Osborne Global

Businesses come to us when then need help in one of more of these three areas: content writing, market research, and business strategy About Us: Based in Manchester, UK, our expert team of 10 includes content writers, market researchers and strategy consultants. We work with start-ups and large businesses, supporting their content writing and marketing needs while supporting business decisions with robust research and strategy. Writing: If you need “words that work” for your website, marketing campaign, whitepaper, or presentation, we’ve got you covered. Our team include a set of talented writers who have for 10 years been regularly producing and publishing articles, blogs, whitepapers, books and web content. They are highly skilled at successfully engaging either B2B or B2C audiences, tailoring their unique writing styles to effectively reach your desired market. Their work has been featured in nationally syndicated newspapers including the Guardian, award-winning blogs like Thrive Global and the Huffington Post, and industry publications like Inc. and Forbes. Research: If you need to uncover what your customers really think, we have a flexible research solution which is perfect for your needs. Our experienced researchers specialise in providing quantitative and qualitative research for a range of clients, including but not limited to the health, public and consumer sectors. They conduct online/telephone surveys, depth-interviews, focus groups, online communities and ethnography. With over 10 years of experience, our researchers are skilled at working with clients to design creative methods to gather and analyse data, then translating the findings into relevant and actionable insights. Recent projects have included working with a government department to inform campaign messaging with qualitative research and conducting immersion fieldwork as part of a FMCG re-branding project. Strategy: Whether you need help crafting a business plan to help secure strategic investment or you have a business problem which defies definition, our strategy team is up to the challenge. Our strategy team is made up of consultants with over 15 years of experience in digital transformation, organisational development, business psychology, design thinking and innovation. To them, no challenge is too great or too small to explore. The strategy team works closely with clients to uncover their business problem and then craft a bespoke solution which will help them reach their business objectives. Previous work includes supporting an international packaged goods manufacturer to categorise and prioritise largest opportunities for new category development and helping a small real estate startup rework their business plan in order to secure financial investment. How We Work: We approach all engagements in a flexible way to fit with the needs of our clients, but we also balance this with a structured five-step approach to each project: 1. Identify the key objectives and business need – We think beyond the original request to understand what the business wants to accomplish. What is the purpose of this writing project or research engagement (i.e. increase leads, drive traffic to the website, get PR, improve a product, develop a new business solution)? 2. Develop the right methodology (writing, research, or strategy) – What is the best way to reach your business objective? How might we be able to combine our resources to help you reach your objective more quickly? 3. Determine the scope (what’s “in” and what’s “out”) – How will this work be conducted? How often will check in’s occur? What will be included in the content, research, or strategic consulting work? 4. Define structure (PPT, PDF, dashboard, etc.) – How will the report be delivered? Does delivery require regular reports, an ongoing retainer, or a formal presentation? 5. Gather & assess findings (analysis, comparison, recommendations) – What are the key findings? What can the business do with this information?