Malimedia

Bilingual: French/English

• Digital Marketing: 8 years of experience in planning and executing digital marketing strategies. Proficient in online advertising campaigns, search engine optimization (SEO), and social media management to enhance visibility and audience engagement.
• Content Writing: Advanced skills in creating creative, compelling, and tailored content for various digital platforms. Experience in writing articles, blogs, social media posts, and impactful promotional materials.
• UGC Creation: Expertise in user-generated content (UGC) creation. Ability to encourage and mobilize users to generate authentic and engaging content, fostering interaction and audience loyalty.

Key Skills:

• Digital Marketing Strategies
• SEO and Search Engine Optimization
• Social Media Management
• Creative and Persuasive Writing
• UGC Creation and User Mobilization
• Data Analysis and Performance Tracking

Academic Background:

• Bachelor's Degree in Marketing since 2021
• Higher Technician in Multimedia since 2018
• Master's Degree in Business Law since 2010

Professional Achievements:

• Achieved over 35% increase in social media engagement through creative content strategy and effective social media management.
• Successfully optimized website SEO, resulting in a significant increase in organic traffic in a record time.
• Executed successful UGC campaigns, leading to a substantial boost in user interactions and content sharing.

Languages:

• French, English (spoken and written)
• Bambara, Fulfulde (spoken)