ICON - Italian Consulting

The hardest part of being a communications agency is communicating yourself. From the outside, all communication agencies look similar. They all offer graphic design, content writing, social media management. So, the first thing to do is to understand what we do well. Doing things so-so is not helpful for anyone. You do things well, or not at all. So: what do we know well? We know WRITING Being able to write is not like knowing a language. Writing means interpreting accurately what is worth communicating. But it also means explaining the content quickly and straightforwardly, so that everyone can easily understand it. The content must be central and instantly understandable. If you have to read nine pages to get what the text is about, no one will get to the bottom of it. That's why it's essential to know how to write, use the right words, and even give the right tone of voice to messages, depending on the audience you want to reach. We know GRAPHIC DESIGN and ART DIRECTION From designing a logo to the layout of a brochure, a monograph, a catalog, a magazine, graphic design has no secrets for us. Proofreading, quality control for printing: you can rely on us for your print publications, from A to Z. Last but not least, we can do art direction, to get professional quality photos. We know DIGITAL MARKETING Digital, virtual, and online came into our lives with great power. Until a few years ago, advertising and communication had a few simple rules. Then, with digital, everything changed. And we learned how to use do digital. To optimize online content, with SEO writing. To implement branding, through social media. To design digital marketing, with multifaceted strategy, including websites, social networks and social media, Google campaigns, and everything else you need. WHAT AREAS WE SPECIALIZE IN Although communication is a broad discipline, communicating things you know about gets better results. Every industry has its specific vocabulary, and in-depth knowledge allows to speak with the right audience simply and quickly. Our 30 years of experience in high-end and luxury interior design, furniture design, lighting design, allows us to easily reach the target audience interested in these products and services. Years of experience in the watch industry, on the other hand, allows us to fine-tune marketing strategies for watches, watch bands, and industry publishing. WHAT TO EXPECT IF YOU TRUST US A 360° consultancy with an attention to detail that is almost maniac. Everyone who has trusted us has always been satisfied. You should also expect rates in the medium, medium-high range of the market. But without any surprises. We will make clear, written agreements and stick to them. We'll offer all the advice and suggestions you need, and we'll stick to the delivery schedule. For longer-term work, we'll submit agreed-upon periodic reports. To learn more, you can look at our portfolio and our individual profiles.