Detabyte

Detabyte is a Swedish data science and analytics consultancy helping companies make better marketing, growth, and investment decisions.

Our work is led by Gaurav Mehendiratta, a data science and analytics leader with more than 10 years of experience across organizations including KAYAK, Spotify, Ericsson, Boozt, Tetra Pak, Handelsbanken, and Sveriges Television. His experience spans both senior in-house leadership roles and approximately four years as an independent consultant.

We specialize in:
Marketing Mix Modeling and marketing budget optimization
Incrementality testing, A/B testing, and causal inference
Forecasting and business scenario planning
Customer Lifetime Value, retention, and churn analytics
Marketing attribution and performance measurement
AI-enabled analytics workflows
Data science strategy, model audits, and analytics capability building
We combine strong statistical and technical expertise with senior-level business communication. Our engagements begin with the business decision that needs to be improved—not simply with a model or technology.

Previous work includes developing an automated marketing investment framework combining MMM, CLV, and attribution; helping deliver a customer retention strategy associated with an approximately 30% reduction in churn; increasing adoption of global analytics platforms by approximately 500%; and auditing data science initiatives with substantial commercial opportunity potential.
Clients work directly with senior expertise throughout the engagement.

Depending on the assignment, we can support strategy, methodology design, hands-on Python and SQL development, model validation, executive communication, and knowledge transfer.