Scopo

Hello, I am an officially Certified Google Ads professional and media buyer with 3+ years of experience. I specialize in building, optimizing, and tracking Google Ads Campaigns. I have created and managed Google Ads for multiple companies, eCommerce, B2C, and B2B. The companies included an online store for women's apparel, decorations, workout equipment. Also the biggest Real Estate website in Georgia and one of the biggest Wine producers in the country. While creating Ad Campaigns, my goal is to target the right audiences at the right time, by searching the perfect keywords for the ads. The viewers have to be interested in the Products, Services, or Content of my clients. The ads have to be set up in a way that won't be shown to irrelevant viewers. ✅Google Ads Audit- checking the structure (Campaign, Ad Group, Ad), targeted keywords, Ad quality and bidding strategy. ✅ Optimization and Improvement - Creating the most relevant and searchable headlines and descriptions, allocating the budget efficiently, structuring the campaigns, better keywords and targeting options. ✅Management and Reporting - analyzing the campaigns on a daily basis and constantly seeking potential improvements. Creating clear data reports to see the enhancements. Tools: 1. Google Ads 2. Google Merchant Center 3. Google Keyword Planner 4. Google Data Studio (For Reporting)