Name: Fayia Foray
Address: 39 Sesay Lane, Calaba Town,
Freetown, Western Area, Sierra Leone
Telephone: +23279677292 /WhatsApp: +23231351216
Email Adress: fayiaforay@gmail.com / fayiaforay@creativepictures.net
KEY SKILLS-
• Interpersonal Communication
• Web Design, Maintenance and Management
• Skills in Internet search engines, Microsoft Office, cloud, etc
• Effective and strong interpersonal communication skills
• Strong conflict resolution and problem-solving and decision-making
• Basic Skills apps and software: Canva, WordPress, Google ads, etc
• Digital Media and Marketing
SUMMARY PROFILE
I have over 12 years of professional working experience from volunteerism to staff roles with a clear track record of good activity impact.
My spaces have been social and behaviour communication, community engagement, digital marketing and communications plans and strategies, project planning management and implementation, web design, and videography.
I have over the years been able to hone skills in Development Communications, Marketing for Non-profit, Case Study Writing, Creative Writing, Digital Media, Digital Marketing, Web Design, and Filmmaking. And I have written several blogs and biographies for imageSALONE.com and have been able to design websites for ARD Consulting (ardevconsulting.com) and Creative Pictures Ltd (creativepictures.net) and have written and directed community theatre plays and movies.
YOUTH AND ADOLESCENT MOBILIZATION OFFICER 04/2019 - Current
Marie Stopes Sierra Leone, Freetown, Western Urban –
Communications & Public Relations
I:
• used social and behaviour change strategies and models, to enhance the behaviour change of community leaders and potential clients
• enhanced value clarification and attitude transformation through case studies, scenarios and storytelling
• developed information and communications materials like fliers, TV Commercials, Radio Jingles, Video skits, etc
• developed service marketing and communications messages
• led social, and behaviour change communication engagements with major stakeholders across the Western and Northern Regions of Sierra Leone
• formed and trained 10 school health clubs across the Western Area and North-East regions
• planned and support the execution of very impactful quarterly promotions.
• marketed 4 quarterly promotions per year that lead to huge service uptake and Adolescent reach of 39% from 25% for the country program
• developed regional integrated marketing and communications plans.
• worked and collaborated with persons with disability organizations through their national and regional bodies for persons with disabilities to access free family planning services.
• built internal and external relations with co-staff and cultivated teamwork spirit government, NGOs, and education stakeholders.
• collaborated and worked with disabled person organizations across the country
• built the capacity of community-based services demand generation volunteers
• carried out market research that led to the adjustment of service prices
Digital Marketing
I:
• developed yearly regional digital marketing strategies
• planned and executed every digital marketing activity
• planned and executed content creation
• aligned ideas and researched topics for blogs, live sessions, and audio-visuals
• designed social media messages and all graphics visuals.
• researched, designed, planned, posted and shared all social media posts
• analysed data from Google Analytics and Facebook Insights to make informed marketing decisions
• research, put ideas together and developed all regional quarterly digital marketing plans
• I executed all plans that delivered the quarterly Facebook reach of 70,557 potential clients above the target of