Do you want to better understand your audience and know how to reach them in a voice that entices them to trust you and connect with your brand?
Do you want to establish a loyal relationship with your customers that ends up bringing in more customers because they’ve spread the good news about your business?
I help business owners & entrepreneurs connect with their audience through persuasive and authentic copy so that they earn more profit, gain more subscribers, and build a community of loyal customers.
I specialize in:
★ Clarifying what your business does.
★ Crafting benefits-driven offers.
★ Powerful calls to action.
★ Researching both your audience and your brand.
★ Identifying your brand personality and brand voice.
★ Collaborating with you to get the highest quality results.
I have experience in the following areas, but am not limited to:
✔️ Website copy for new and existing web pages.
✔️ Product and service descriptions
✔️ Bio and ‘About’ pages
✔️ Content for social media platforms
✔️ Blog posts
✔️ Email sequence
✔️ Sales pages, landing pages
WEBSITE COPY
Your website is likely the first impression your potential buyer will get of your business, so it’s important that you make a memorable and positive first impression. It is vital that the web copy I produce is well-researched, benefits-driven, and 'skimmable', ensuring headlines are SEO optimized and help tell the story. Applying your business USP and powerful CTAs are also a must.
PRODUCT & SERVICES DESCRIPTIONS
I focus on speaking to your target audience in your brand voice and tone, and splash the page with tons of benefits that directly speak to your customers’ specific pain points and solve their problems. I use a captivating hook, powerful CTAs, and strategic keywords for SEO optimization.
BIO & 'ABOUT' PAGES
Writing your bio/ ‘About’ page is one of my favorite things to do! It allows me to get to know you and your business on a deeper level and piece the puzzle together to help entice and captivate your audience with loads of personality and facts that interest your key audience and loyal customer.
SOCIAL MEDIA CONTENT
I create well-planned, aesthetically cohesive content, using relevant hashtags to reach your ideal audience.
BLOG POSTS I apply your business tone to the voice of the blog content in order to maintain brand consistency and deliver work that is engaging and enticing for your audience. After all, we do want them to read your blog posts, don’t we? I also apply SEO keywords and optimize the headings to gain more traffic and relevance to your business blog.
EMAIL SEQUENCE
My goal is to build a relationship with your ideal consumer and get them excited to buy your product/service when the offer is made.
SALES PAGE & LANDING PAGE
I write sales pages that speak to your consumers’ pain and offers the best solution, including testimonials, social proof, and calls to action that adds a sense of scarcity or offers a limited time discount.
MY PROCESS
Every project is different, as every business is unique. I work hard to understand you and your business needs, and dive deep to know your product or service, your audience, and your overall mission.
You may already know exactly what it is you want and what needs to be provided in order for me to start writing. Perhaps you have not worked with a copywriter before or are new to planning these types of collaborative projects, and in that case I will help facilitate the process and ask all the pertinent questions.
I will research everything necessary for the project, which likely includes your company and audience, your product/service, your competition and their audience, your existing marketing and consumer engagement.
Gather the information I have researched and draft content that meets the expectations of the project. During this phase, I may have some follow-up questions that need clarifying.
Your satisfaction is essential, and your honest feedback is necessary. I generally do two rounds of revisions, but if more are necessary, we will make that happen.
Once the project is completed with revisions and delivered, it’s ready to be applied to your graphic layout. I remain available for proofreading and formatting corrections, and I insist on doing this part for FREE. I care about my work and how it is presented and want to make sure you get the best possible return on my copy.
I prefer to quote you a flat rate, but I can also work at the hourly rate listed on my profile for ongoing work.
ABOUT ME
I am a native English speaker, former educator, and experienced writer. My experience in service, sales, and the education industries molded my persuasive communication skills with various audiences.
I may be new to UpWork, but I am not new to copywriting. At the moment, you have the opportunity to hire me at a discounted rate while I build good reviews!
I look forward to learning more about your business needs!
jessicagcopy.com/portfolio
Jessica G.