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I believe in the transformative nature of digital technology to create value for businesses, transparency and participation for civil society, and access and training for marginalized populations. I believe that each individual has the moral obligation to participate in the "quadruple helix" of society: industry, academia, civil society and the public sector. I have 25 years of work experience in ICT (information and communication technologies) in the US and LATAM, developing digital business services and products. I have founded digital startups in the US and LATAM where I have lead multi-disciplinary marketing and engineering teams. I am a frequent speaker and teacher of digital marketing and data-driven marketing automation. I am currently the President of the Costa Rican ICT Business Association (CAMTIC) where I represent the Costa Rica digital industry. My ICT interests and experience includes roles in Industry, Academia, Civil Society and Public sectors.