Zen Republic

Our digital marketing agency has worked on over 50 projects over the past six years across a variety of markets and businesses. We have expertise in promoting businesses in sectors such as e-commerce, education, healthcare, software-as-a-service (SaaS), and legal services.

We do our work with a professional, comprehensive approach that is focused on achieving the goals of our clients. Our expertise has been developed through hands-on experience with our own business projects, which gives us a strong understanding of the needs and priorities of businesses.

We help our clients achieve success through digital marketing by:
◘ Setting up and managing advertising campaigns on platforms such as Google Ads, Facebook Ads, DV360, Propeller Ads, Criteo, TikTok, Bing Ads, and LinkedIn.
◘ Managing budgets for paid marketing channels like Paid Search and Paid Social, including YouTube.
◘ Planning and executing paid advertising campaigns that align with our clients' growth goals and budget constraints.
◘ Testing new channels and technologies to find new audiences and inventory for growth.
◘ Using Google Analytics and GTM to track and report on campaigns, and implementing code to track events.
◘ Analyzing, measuring, and reporting on all campaigns, and developing a plan for actions, next steps, and potential optimizations.
◘ Forecasting and recommending budgets for channels, and adjusting tactics and strategies quickly based on learnings and opportunities.
◘ Monitoring key metrics in paid sources.
◘ Optimizing campaigns based on earnings from A/B tests across creatives, targets, and other strategies.
◘ Working with copywriters and designers to create and approve creative and promotional assets.
Implementing and developing end-to-end analytics, as well as CRM and call tracking systems.

We understand advertising metrics like ROI, ROAS, CPA, CPC, CTR, CPM, CPI, CPT, CPL, and CPM

We are familiar with and regularly use:

◘ Ahrefs, Google Search Console, SEMRush, SpyFu, Ispionage, and SimilarWeb.
◘ Call tracking systems: Callrail, and WhatConverts.
◘ CRM: Salesforce, LeadDocket.
◘ CMS platform: Wordpress.
◘ eCommerce platforms: WooCommerce, Shopify.
◘ Programming: PHP, MySQL, JS, Laravel, Bootstrap, JQuery, Google Apps script.
◘ Reporting: Google sheets, Google Looker (Data) studio