M2 Content Creators

M-Squared is a specialist two-person consultancy led by Madeleine du Preez and Mark Webster, combining APMP-aligned bid management expertise with senior corporate governance and commercial strategy experience.

Our focus is simple: helping organisations win work, strengthen their market positioning, and present professionally at every stage of the business lifecycle.

With a proven 10+ year international track record, we have supported clients across Australia, the UAE, Africa, Europe, the Caribbean, and South America, delivering high-value proposal, governance, and business documentation services that convert opportunities into outcomes.

What sets us apart is our ability to take fragmented technical, operational, and commercial inputs and transform them into clear, persuasive, evaluator-friendly submissions and executive-ready business documents.
We work closely with clients to unpack requirements, validate strategic intent, and develop documentation that reflects their strengths, mitigates perceived risk, and aligns precisely with buyer or stakeholder expectations.

Our core services

• Bid & Proposal Management
• Tender / RFP / RFQ Responses
• Capture Strategy & Win Themes
• Capability Statements
• Corporate Profiles & Executive Summaries
• Policies, Procedures & Management Plans
• Investor & Commercial Documentation

Madeleine du Preez – APMP Bid & Proposal Manager
Madeleine brings 12+ years of international bid and proposal leadership experience, with a strong record of helping organisations plan, write, manage, and submit persuasive, compliant, and competitive tenders. Her expertise spans:

• bid strategy
• compliance analysis
• methodology development
• evaluator-focused writing
• management plans
• capability positioning
• submission production
• end-to-end client coordination

Mark Webster – Corporate Strategy, Governance & Commercial Advisory
Fluent in English and Portuguese, Mark brings 30+ years of executive-level corporate experience across structured finance, investment banking, governance, and financial services. His background includes board-level leadership within medium and large enterprises, where he has been instrumental in: