JPFIS Consulting Private Limited

JPFIS is an independent financial advisory and modeling consultancy, operating since 2011. We build the financial infrastructure companies need to raise capital and run their finances properly and the analysis investors need to evaluate those companies.

The firm is led by Ashraf Khan, with a background at major international banks. Every engagement, at every service tier, is executed or reviewed at senior level. Since 2022 we have served 250+ clients across the US, Middle East, South Asia and Africa, and clients have collectively raised over $400M through rounds we helped prepare.

FOR FOUNDERS, CEOs & SMBs

Financial Modeling & Fundraising Preparation

3-statement models, driver-based forecasts, SaaS and marketplace models, scenario and sensitivity analysis
Valuations and cap tables
Pitch decks, business plans, investor one-pagers
Data room preparation and investor Q&A support

We prepare companies for fundraising. We do not broker or place capital — which means our models and materials are built to survive investor scrutiny, not to sell you a mandate.

Fractional CFO & FP&A

Budgeting, forecasting and cash runway planning
Board reporting, investor reporting and KPI dashboards
Ongoing decision support after the raise

Accounting Cleanup & Catchup — QuickBooks Online, Xero, Zoho Books

Cleanup and catchup engagements with precise categorization
Lean chart-of-accounts restructuring
Books that are analysis-ready, not just balanced. Most cleanup work stops when the accounts reconcile; ours stops when the numbers can actually answer management questions. Every file is reviewed by a senior CFO before delivery.

Data Analytics & Dashboards

Looker Studio and Excel dashboards
Slicing raw operational and financial data down to the few numbers that drive decisions
Recurring reporting packs for management and investors

Excel Consulting & Automation

Fixing and rebuilding broken workbooks
Visualization, reporting automation and workflow cleanup

FOR INVESTORS & VCs

Financial model reviews and assumption validation
Quality of Earnings (QoE) analysis — normalized EBITDA, revenue quality, working capital and adjustment review in support of diligence Due diligence support on target financials Deal screening and investment analysis Portfolio company reporting