Rio Roo Consulting

I help companies take charge of their brand's future on Amazon.

[Please note: I do not work with third-party dropshipping, nutritional supplements, or CBD under any circumstances.]

Brand managers who utilize common Amazon services like copywriting and PPC management in isolation rarely receive the benefits of comprehensive brand support. As a result, many companies hesitate to make a strong showing on Amazon for fear of losing control or watching third parties abscond with their sales.

My approach unites Amazon services with brand consulting to produce a singular product - one that turns a marketplace many consider to be "the place that brands go to die" into fertile ground for your brand's (re)birth through data analysis, creative experimentation, and the development of profitable strategy.

My specialties include:

• Brand message design and implementation across the Amazon platform.
• Planning and/or assembling brand assets including Amazon Stores, A+ Content, and the underutilized (read: untapped) video ads and Amazon Posts.
• Competitive strategies designed to cut out third-party sellers, prevent counterfeits, and enable my clients to set the rules on their own listings to the greatest possible extent.
• Problem-solving, including complex back-end fulfillment and data issues within Seller Central.
• High-converting, customer-focused copywriting based on in-depth keyword research.
• Pay-per-click (PPC) advertising management using an innovative approach that refuses to play by Amazon's expense-driving rules.
• Cost-cutting using lesser-known Amazon programs and policies.