DigiStrat Email Experts

Hi there! My name is James and I help companies ensure their emails land in the inbox 📥, and not in the spam folder.

Typical projects I can help you with include:

🌟 Initial email deliverability audit analysing your sending infrastructure and email strategy
🌟 Set up of SPF, DKIM and DMARC records
🌟 Full DMARC implementation including audit of all systems impacted to allow for stricter policies
🌟 Ongoing sender & IP reputation monitoring, troubleshooting & monthly reviews
🌟 Assisting with migrating to other email platforms (tailored plan including architecture review, sending subdomain and IP segmentation strategy & custom warm up plan)
🌟General troubleshooting around email deliverability challenges
🌟Email strategy audit - mapping out the top email automations you should implement against your customer journey to drive more impact & revenue
🌟 Email Marketing & Deliverability 101 training for you and your teams
🌟 Set up and utilise free deliverability, feedback loops (Google Postmaster, Microsoft SNDS etc) and DMARC monitoring online tools

👉 Common Questions 👈

❓What's included in your deliverability audit?
🟰 This audit is as much as identifying current issues that can be tweaked, as it is setting out a long term strategy to help you further scale and be proactive against future deliverability challenges. There are 5 core areas that we delve into and analyse, and then summarise in a PDF report which we present back to you via an online meeting with plenty of time for Q & A:

1. INFRASTRUCTURE & AUTHENTICATION: Your DNS records and authentication protocols such as SPF, DKIM, DMARC, TLS, etc.

2. LIST COLLECTION & HYGIENE STRATEGY: Ensure you avoid spam traps and unengaged contacts don't dilute your reputation.

3. EMAIL CONTENT: High level analysis of your email content, best practice around email layout and optimisation areas.

4. CURRENT ENGAGEMENT: Analysis of current engagement and introducing the KPI's that link to revenue.

5. SENDING STRATEGY: Sending volume, frequency, segmentation, personalisation and potential automation areas

❓What happen after the audit has been delivered?
🟰 Many customers like to retain my service and move to a monthly package to help monitor their email performance, troubleshoot and help them implement the initial strategy from the audit, via monthly reviews and team mind mapping sessions.