Electro Raven

Your media buyers can run campaigns. They can't fix your tracking.

I've built conversion tracking infrastructure for agencies managing $11M+ in combined ad spend. Server-side GTM, Meta CAPI, Google Ads conversion APIs, GA4 — the technical layer that makes your campaigns actually measurable.

The problem I solve:

Most agencies are optimizing off incomplete data and don't know it. After iOS changes, browser privacy updates, and constant platform shifts, the default tracking setups are leaking conversions. Your campaigns look worse than they are, your clients question ROI, and your media buyers don't have the technical skills to fix it.

I do.

What I build:

Server-side Google Tag Manager implementations. Meta Conversions API with proper deduplication and event match quality above 6.0. Google Ads enhanced conversions. GA4 event tracking that actually reflects reality. CRM integration so leads flow from ad click to closed deal with full attribution.

How it works:

I audit your current tracking setup and show you exactly what's broken. Then I fix it — typically within 10 days. After that, I maintain the infrastructure monthly so it doesn't break again when platforms push updates.

You keep running your campaigns. I make sure the data underneath them is accurate.

Best fit:

Agencies managing $50K+/month in client ad spend who need a technical partner, not another media buyer.