Diana de Castro

I am a UX/UI designer and digital product designer specializing in e-commerce platforms, SaaS products, and modern web applications.

I help companies design and build scalable digital experiences — from e-commerce storefronts and omnichannel retail platforms to complex dashboards and product interfaces.

My work combines strategic UX thinking, strong visual design, and practical development knowledge to create products that are both beautiful and functional.

I have worked on projects ranging from global retail brands to startups, designing everything from high-conversion e-commerce experiences to SaaS dashboards and digital platforms.

When projects require development or specialized expertise, I collaborate with a small network of trusted developers and engineers to bring products from design to launch.

Services include:

• E-commerce UX/UI Design (Shopify, Shopify Plus, Salesforce Commerce Cloud)
• Digital Commerce Strategy & Platform Advisory
• SaaS Product Design & Web Applications
• Dashboard & Data Visualization Interfaces
• UX Architecture & Design Systems
• Mobile & Web App Design
• Conversion Optimization & UX Improvements
• Omnichannel Retail Experiences (Click & Collect, Loyalty, Store Integration)
• Development-ready Figma designs for engineering teams

My goal is to help companies transform complex ideas into intuitive digital products and modern commerce experiences.