DDTMC LLC

👋 Hi there! My name is Adeola Morren and I am a Marketing Data & Marketing Automation specialist with a proven track record of implementing end-to-end tracking and analytics solutions for 💰 8-figure e-commerce brands and 🚀 technology SaaS startups worldwide.

I'm also a Certified Segment.com Solutions Architect

What sets me apart is my background in computer science as a software developer, combined with my extensive experience working with various marketing technology and BI tools.

I help online business owners solve complex business problems focussed in the area of:
data collection, marketing automation, marketing attribution, and business intelligence.

For mar-tech tools I have extensive experience with:

• CRMS: Salesforce, Hubspot, Keap
• CDP & Tracking: Segment.com, Google Tag Manager (server side)
• AdTech: Conversion CAPI's, Voluum
  -Automation: Make.com, Zapier. Fastgen, GCP Cloud
• Reverse ETL: Fivetran, Hevodata, Hightouch
• Journey Automation: Customer.io, Klaviyo, Braze

BI & Analytics Tool I specialize in:

• Data Warehouse: Big Query
• Data Modeling: DBT Cloud
• BI: Tableau, Looker Studio, GA4

Software Engineering Stack:

• Python (Django, Pandas, Streamlit)
• Javascript (Vanilla, React, Next JS, Node Js)

Examples of problems I have solved for companies and brands include:

• 🛠️ Architecting end to end Customer Data Platforms
• 📈 Implementing Data pipelines across existing Martech stacks & automating business reporting
• 📊 Building Custom Attribution Models (First click, last click, linear) by implementing data warehouses and building custom dashboards combining data sources such as event click streams, Google and Facebook ad spend data, and conversions leading towards metrics like ROAS, CAC, CLTV, and AOV
• 🌐 Architecting Data Models with DBT Cloud
• 🎯 Implementing end-to-end product analytics setups using Segment.com, Mixpanel, Amplitude
• 🤖 Implementing Hubspot Marketing and Sales setups and enhancing them using workflow automations and custom-built API integrations