Prime Seller Strategies

We have the Amazon experience to help your brand and revenue grow. We have managed Amazon brands such as Genexa, Pooph, Prolon, Enviroscent, RIP-IT, and G Fuel totaling over $8.5M in monthly revenue and over $1M in monthly ad spend. Unlike our competition, our Account Managers focus on only 4-6 clients, ensuring they have the time and resources your brand needs. We were able to help enterprise-level Amazon brand's revenue grow 20-30% YoY and smaller Amazon brands were able to grow 40-80% MoM. How can we help your Amazon brand see similar growth?

Amazon Ad Campaign Management

Manual Amazon PPC management allows for precise control and customization, ensuring each Amazon PPC campaign is tailored to specific goals. By carefully selecting and optimizing keywords, setting competitive bids, and continuously monitoring performance, we can maximize Amazon revenue and impressions while reducing overall TACOS. For enterprise-level brands, AI like Quartile can create and manage tens of thousands of exact match campaigns, further enhancing efficiency and reducing CPC. Bids are adjusted on an hourly basis to maximize conversions and reduce ACOS. This results in tens of thousands of ad campaigns that are optimized hundreds of thousands of times per month.

Creative Optimization

Our graphic designers adjust creative optimization strategies based on what tactics convert on Amazon. Cheating the image is a successful strategy when optimizing the hero image. Highlighting and enlarging attributes and imagery on the packaging that help consumers covert. Secondary images need to be seen as small billboards highlighting key features and the product's unique value proposition. Premium A+ content and the Brand Story should always be utilized and the brand store is a great option for a landing page using attribution links.

Amazon Listing Optimization

Proper keyword research is the first step to Amazon listing optimization. Helium 10 is a great resource, and Product Opportunity Explorer provides search terms and customer review insights. The product title is the primary factor regulating where the Amazon FBA listings rank in search results. Bullet points and the product description must balance SEO with relevant and high search volume keywords, key marketing points, brand messaging, and readability.

Amazon FBA Inventory Management

Running out of inventory will destroy any momentum your Amazon FBA listings and Amazon PPC ad campaigns have. Depletion reports must be used to track weeks on hand for each Amazon listing to ensure Amazon FBA has 8-12 weeks on hand. This helps ensure each Amazon listing is in stock even when Amazon takes up to 2 months to receive an order while also minimizing fees such as the low stock inventory fee.