DTC Nova

My name is Yassine Majidi, and I specialize in growing eCommerce brands through innovative and data-driven digital marketing strategies. With over 5 years of experience in the industry, I’ve helped more than 30+ brands, including names like The Pearl Source, Under Your Skin, Last Object, Virgo Boutique, and ThumbPro, to scale their businesses and generate over $30M in revenue. I consistently drive results, such as achieving +256% YoY growth for my clients. I have extensive experience across a wide range of marketing channels. On Facebook Ads, I’ve managed over $1M in ad spend, consistently achieving an impressive 8x ROAS. On Google Ads, I’ve handled campaigns totaling more than $20M in ad spend with an average 5x ROAS. Additionally, I’m experienced with TikTok Ads and TikTok Shop, making me a well-rounded digital marketer capable of leveraging multiple platforms to drive growth. Beyond paid media, I’m skilled in creative strategy, marketing funnels, retention marketing, SEO, organic social media, email marketing, and Shopify optimization. I’ve also led teams of over 40 people, ensuring smooth workflows using tools like Asana, Slack, and Notion. My goal is always to help brands increase profitability and build long-term, sustainable growth. Let’s discuss how I can help you achieve your business goals!