Tracking Architects

At Tracking Architects, we help eCommerce and lead generation businesses to get more leads and sales with accurate data and actionable analytics. We do conversion tracking and data optimization every day, no learning curve, only results.

Founded by Michel Brok, a digital marketing veteran with over 17 years of digital marketing experience for start-ups and fortune 500 companies. Tracking Architects delivers tailored-made solutions that transform raw data into actionable insights, optimizing advertising performance and driving ROI for businesses worldwide.

Our Expertise:

Our services are tailored to solve the toughest tracking challenges and provide businesses with a solid data foundation:

• Facebook Conversion API Implementation: Fine-tune ad targeting and match quality, ensuring higher ad performance and better campaign results.
• Google Tag Manager Setup: Streamline tag management for enhanced tracking without compromising website speed or user experience.
• Server-Side Tracking: Build future-proof tracking systems that leverage first-party data, preparing your business for the era of a cookie-less web.
• Google Ads Enhanced Conversions: fueling the Google Ads algorithm with better data and relying on accurate insights.
• Audit & Optimization Services: Uncover inefficiencies and implement actionable strategies to improve tracking accuracy and ad performance.

Our Approach

• Accurate track events, values and customer data
• Optimize the advertising algorithm
• Take better decisions with data

Proven Track Record:

• 250+ Google Tag Manager server implementations.
• 225+ Facebook Pixel setups and optimizations.
• 150+ Facebook Conversion API deployments.

Our clients have reported up to a 40% reduction in CPA, improved ROAS, and enhanced advertising efficiency across platforms like Google Ads and Facebook.

What Our Clients Say

• “Working with Michel was wonderful. He’s thorough, fast, and knows what he’s doing. I would highly recommend him for GA4/GAds/Meta tracking needs.”
• “Michel helped us with Google Ads server-side tracking. He was precise and knew what he was doing. Would recommend to others.”