PureForma

We’re PureForma - a small team of Top-Rated Illustrators, Graphic Designers, Character Designers, and Motion Designers helping SaaS companies, startups, and digital products communicate visually.

We create clean website illustrations, friendly character design, onboarding visuals, and lightweight animations that make products feel more approachable, polished, and easier to understand.

Our work is especially focused on B2B and tech, where visuals need to simplify complex ideas without losing personality.

Here’s what we usually help clients with:

⭐ Website Illustrations & Product Graphics
Custom illustration systems for SaaS websites, landing pages, onboarding flows, and product marketing.

⭐ Character Design & Mascots
Friendly 2D character design and cartoon character design that help brands feel more human and memorable.

⭐ Lottie & UI Animation
Smooth, lightweight Lottie / SVG animation, logo animation, and interface motion created in After Effects for websites and apps.

⭐ Graphic Design & Marketing Visuals
Presentations, social media graphics, infographics, banner ads, reports, brochures, and other branded materials.

⭐ Infographics & Data Visualization
Turning complex information into visuals that are structured, engaging, and easy to follow.

Tools We Work With:

• Adobe Illustrator
• Adobe Photoshop
• Figma
• Canva
• Adobe After Effects

We care a lot about consistency, communication, and making collaboration easy for both marketing and product teams.

To stay focused on the type of work we do best, we don’t provide:
• Children’s book illustration
• Fashion or manga illustration
• Anime character design
• 3D character design or 3D animation
• Whiteboard animation
• Video editing
• Social media management

Our focus is 2D illustration, graphic design, branding, character design, and digital motion for modern products and brands.

Our Process
1️⃣ Discuss goals, audience, and visual direction
2️⃣ Share concepts or sketches for review 3️⃣ Refine and finalize the visuals 4️⃣ Deliver organized, production-ready assets 5️⃣ Support revisions and future iterations when needed