Why Work With Me?
✔️ $1M+/year seller on Amazon (Food Crush) + Tiktok Shop
✔️ 20+ years of Amazon selling experience
✔️ TikTok Shop growth expert with 13K+ followers
✔️ Built the original viral “Flavored Pickle Kit” trend
✔️ Hands-on, founder-to-founder mindset
✔️ All strategies tested on my own budget first
As the founder of Food Crush, a food brand doing $1M+ annually on Amazon and Tiktok Shop, I bring two decades of real-world experience building, launching, and scaling successful products in one of the most competitive categories online: food.
My Amazon journey started over 20 years ago, and today I manage every part of the Amazon machine — from listing optimization and A+ content to TikTok traffic, brand strategy, and wholesale expansion. Unlike many consultants, I’ve grown my own account from the ground up, navigated every algorithm change, and tested strategies with my own money — not just clients'.
Now, I help CPG brands, food founders, and product creators grow their Amazon presence, increase profit margins, and scale sustainable, long-term businesses.
What I Offer: Real Expertise, Built from the Ground Up
I know what it’s like to be a seller — not just an agency. Every strategy I use is one I’ve tested, scaled, and refined on my own million-dollar brand.
Services include:
Product & Competitor Research
In-depth keyword research, niche validation, and ASIN analysis
Listing Optimization
Titles, bullets, A+ Content, images, video, backend — all optimized for conversions
Advanced Amazon PPC
Full campaign architecture (SP, SB, SD, DSP), daily optimization & scaling
A/B Testing & Split Testing
Monthly creative and content testing for constant conversion improvements
Creative Development
3D renders, lifestyle imagery, and mobile-optimized content
New Product Vetting
Have a new idea? I’ll analyze market fit, profitability, and launch strategy
FBA Logistics & Inventory Management
Shipment plans, forecasting and FBA best practices
Promotional & Launch Planning
TikTok Shop + social coordination
Specializing in Food & Beverage
My expertise is especially valuable (but not limited to) for food and CPG brands looking to:
Launch new SKUs or bundles
Break into Amazon for the first time Scale from 5-figure to 6/7-figure revenue Add wholesale or TikTok Shop as revenue streams
I help grow brands on Amazon and Tiktok Shop earns an estimated $882/mo. That's 0.7× the typical agency and more than 98% of everyone we track.
I know the specific challenges in the food category: shelf stability, review strategy, compliance, visual storytelling, and buyer behavior. I've solved them all — and I help my clients do the same.
If you're looking for someone who’s scaled a brand from scratch to 7-figures, understands the unique challenges of selling real products on Amazon, and treats your business like it’s their own — let’s talk.
Whether you need a full launch, or just honest advice — I’m here to help you win.
Additional Info:
-Bachelors of Science in Nutrition from the University of Mississippi
-Native English Speaker from San Diego, CA
-Raising 3 kids and coaching basketball in my spare time