Armine C.

I'm a Digital Marketing Project Manager, Social Media & Content Marketer with 8+ years in marketing and a Master's in Advertising & PR. I lead campaigns, launches, and events from brief to results, and I'm hands-on in the work itself: strategy, social media, content, design, email, and ads.

✔ Top 3% of freelancers on Upwork · Top Rated Plus · 100% Job Success
✔ 76 contracts, many running a year or longer
✔ HubSpot Certified · Google Analytics Certified · Google Ads Search Certified

MARKETING PROJECT MANAGEMENT
I build clear project plans, timelines, and budgets, create much of the design work myself, and bring in UGC creators or specialist designers when the scope calls for it, so campaigns, launches, events, and website or app projects ship on time. Stakeholders get regular updates, and every project is documented and measured against its goals.

SOCIAL MEDIA & CONTENT MARKETING
I manage social accounts and content calendars across multiple channels at once, with a structured, data-informed approach rather than posting on instinct. Strategy, copywriting, visuals, and brand messaging stay consistent across every channel, and I report on what's working so the content keeps improving.

DESIGN & WEB
I design social content, ad creatives, brand assets, and print materials in Canva and Figma, including full brand template systems. I also build and update websites in WordPress, Wix, Squarespace, and Shopify.

EMAIL, CRM & PAID ADS
I build email automation and CRM workflows in HubSpot, Mailchimp, and Klaviyo, and run Meta and Google Ads as part of a multi-channel strategy rather than in isolation from organic content.

SEO, AEO & GEO
Organic search strategy plus AI search visibility, so you show up in both traditional search and AI-generated answers.

SELECTED PROJECTS
IGCS (International Gynecologic Cancer Society) ‒ Global Nonprofit / Healthcare
Led digital marketing and design for two international conferences (Cape Town 2025, Montreal 2026) and designed a unified brand template library that rebuilt their social media system. Reach grew 456% in 90 days, with 493K+ total views across posts, stories, and reels.

MedicalYou ‒ Healthtech
Managed growth marketing end to end (Meta Ads, HubSpot automation, social media strategy). Brought in and art-directed a UI/UX designer for the app design, brand book, and logo, and managed 5 UGC creators for paid ads.