Cynthia F.

EXPERT-VETTED · FRACTIONAL CMO · TOP 1% OF UPWORK TALENT WORLDWIDE

I turn brands people scroll past into brands people recognize themselves in.

For more than twenty years, I have built brand strategy and go-to-market for companies at every scale: IBM, Dell, Johnson & Johnson, Botox, Neutrogena, GSK, and Pfizer on one end, and founder-led launches on the other. I was the strategic lead on a skincare launch that sold out nationwide at Sephora within two weeks, a wellness brand that grew into 135 countries and was successfully acquired, and a dermatology brand that moved from last place to number one in its market within a year. I have developed over 1,000 brand strategies, launched more than ten multi-million-dollar products, and hold a 100% five-star record here.

My method is called The Recognition Code. Most marketing digs in one direction: what the customer wants to hear. I dig in two directions: what moves your customer and what only you can honestly say, and build your brand where those meet. That is the difference between a brand that rents attention with ad spend and a brand that compounds it.

How I work: fixed price, named deliverables, clear milestones. Strategy first, system second, execution third. You will always know exactly what you are getting and when.

Beyond client work, I mentor at Make In LA, a hardware-focused startup incubator; contribute to the Forbes Business Council; have been a featured expert in the book Digital Marketing Tactics; and have won more than 10 industry awards for strategy and content.

If you want a strategic partner who owns the thinking and stands behind the work, tell me what you are building.