I'm a data-driven SEO and performance marketing strategist helping e-commerce, Shopify, and WordPress businesses turn organic and paid traffic into qualified leads and measurable revenue. My approach combines deep SEMrush expertise, AI-powered SEO workflows, and hands-on Google Ads & Meta Ads management to deliver growth that's sustainable and trackable not just surface-level metrics.
I'm Rajni, a certified digital marketing & SEO strategist with 10+ years of experience building integrated SEO and paid performance systems for startups, agencies, and enterprise brands. I specialize in combining organic SEO with paid lead generation campaigns to build a complete acquisition engine driving qualified traffic, higher conversions, and long-term ROI across both channels.
✅ 𝐔𝐩𝐰𝐨𝐫𝐤 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬
💰 $200K+ Earned | ⏱ 23,000+ Hours Logged | 📈 190+ Projects Successfully Delivered
👩💻 𝐀𝐛𝐨𝐮𝐭 𝐌𝐞
As a B2B & B2C SEO and performance marketing specialist, I help clients move beyond rankings and impressions toward pipeline and revenue impact. I use SEMrush as my core intelligence platform paired with AI-driven SEO tools and paid media expertise across Google Ads and Meta Ads to build full-funnel lead generation strategies that convert traffic into paying customers.
𝐂𝐨𝐫𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬
SEMrush-Powered SEO Audits
Technical & on-page evaluations to uncover crawl errors, structural gaps & untapped ranking/lead opportunities
AI-Driven Keyword & Intent Research
Identifying high-value, conversion-ready keywords using SEMrush, Google Trends & AI-assisted search intent analysis
Competitor & Market Intelligence
Analyzing rival backlink profiles, keyword gaps & content strategy via SEMrush to build a competitive lead gen edge
On-Page SEO & CRO
Optimizing title tags, meta descriptions, headings & schema markup to improve both rankings and conversion rates
Technical SEO
Enhancing Core Web Vitals, site speed, mobile performance & crawl indexability to support scalable lead flow
Authority Building
Building authoritative white-hat backlinks to strengthen domain authority and lead-gen visibility
Shopify & E-commerce SEO Driving product discoverability, category page optimization & structured data to increase qualified traffic and sales
Rajni B. earns an estimated $7.4k/mo. That's 4.9× the typical freelancer and more than 99.76% of everyone we track.
Google Ads Management
Search, Display, Shopping & Performance Max campaigns for cost-efficient leads & sales
Meta Ads (Facebook & Instagram)
Full-funnel campaigns with audience targeting & retargeting to drive qualified leads
Lead Generation Funnels
Landing pages & lead magnets designed to maximize cost-per-lead efficiency
Campaign Analytics & ROAS Optimization
Tracking ad spend, conversions & ROI using Google Analytics, GA4, Meta Ads Manager & conversion tracking pixels
A/B Testing
Testing creatives, copy & landing pages to improve CTR & conversions
AI-Powered Optimization
Using AI for audience insights, ad copy & bid strategy refinement
SEMrush · Ahrefs · Moz · Screaming Frog · Surfer SEO · Google Ads · Meta Ads Manager · Google Analytics (GA4) · Google Search Console · Yoast SEO · Shopify SEO Apps · AI SEO & Ad Tools
🎓 Certifications
✔ Certified SEO Professional
✔ Certified Digital Marketing Professional
🏢 Professional Experience
Led integrated SEO, paid media (Google & Meta Ads), and AI-driven content campaigns for clients across real estate, e-commerce, healthcare, education, legal & automotive sectors—focused on lead generation, cost-per-acquisition efficiency, and measurable ROI.
🌍 Industries I've Served
Fashion · Education · Sports · Food & Beverage · Finance · Retail · Travel · Technology · Health & Wellness · Real Estate · Automotive · Construction · Gaming · Hospitality and beyond
1️⃣ Free 30-Min Discovery Call understanding your business goals, target audience & lead gen challenges
2️⃣ Custom SEO + Paid Media Strategy for data-driven SEO + Google & Meta Ads roadmap for full-funnel lead generation
3️⃣ Campaign Execution & Transparent Reporting with clear KPIs tied to leads, cost-per-acquisition, traffic & conversions
4️⃣ Continuous Optimization using insights and A/B testing to refine both organic and paid strategies for compounding, long-term growth
If you're ready to turn SEO and paid media into a real, integrated lead generation engine not just rankings and impressions let's talk.
📩 Drop me a message or click "Invite to Job," and let's discuss how we can build a scalable SEO and performance marketing strategy that drives qualified leads, higher conversions, and measurable business growth.