Natalie M.

If revenue feels inconsistent month to month, the issue is usually structure. B2B SaaS and ecommerce teams doing $3M+ often have capable people and active channels. What’s missing is a connected system that ties positioning, demand generation, paid acquisition, lifecycle, and reporting together.

I work as a fractional CMO or senior marketing lead to design and run that system. With 13+ years leading marketing across B2B SaaS, enterprise, and ecommerce, I focus on building growth engines that make pipeline visible and performance measurable.

Engagements typically include:

• Growth strategy aligned to revenue targets
• Integrated demand generation across paid, outbound, content, and lifecycle
• Funnel alignment from traffic to closed revenue
• Messaging and conversion optimization
• Executive reporting frameworks for clear decision-making

Recent outcomes:

• ~300 new leads per quarter and ~$400K+ in quarterly pipeline for a B2B services company
• ~450 leads in the first 30 days for an enterprise SaaS demand system
• $570K generated through lifecycle email marketing
• Increased performance marketing revenue from $2.5M to $3.9M for a CPG brand
• $1.2M raised in 18 days through campaign strategy and execution

I work best with founders, CEOs, and marketing leaders who want experienced ownership and a structured approach to growth.

Minimum engagements start at $5K and scale based on scope.

If you reach out, include what you sell, your revenue range, and where growth feels unpredictable.