John M.

Hi, I’m John “Jonathan” Marin, a sales leader, commercial operator, and business development strategist with 15+ years of experience helping companies build revenue systems, open new markets, and close high-value opportunities.

My background spans B2B SaaS, AdTech, OOH/DOOH media, CRM and sales automation, leadership development, education, finance, consulting, and founder-led growth companies. I have worked across North America, LATAM, EMEA, and APAC, supporting startups, agencies, and established organizations that need more than basic sales support.

I help companies answer the commercial questions that actually matter:

✔️Who should we be selling to?
✔️How do we reach them?
✔️What message will get a response?
✔️What should the sales process look like?
✔️What belongs in the CRM?
✔️How do we move from scattered activity to predictable pipeline?
✔️How do we turn interest into revenue?

I am not just a closer. I build the sales infrastructure behind the close.

My work includes:

🎯Sales strategy and business development
I help define ICPs, build outbound motions, create sales cadences, open new markets, and manage high-value commercial conversations.

🎯Fractional sales leadership
I support founders and teams with sales process, pipeline discipline, rep coaching, sales meeting cadence, hiring profiles, and performance accountability.

🎯CRM and sales operations
I help structure and improve systems across HubSpot, Zoho, Salesforce, Close, Apollo, Clay, LinkedIn Sales Navigator, ZoomInfo, Zapier, and related workflow tools. The goal is simple: your CRM should drive action, not just store data.

🎯Outbound and messaging strategy
I build outreach sequences, call frameworks, LinkedIn messaging, pitch decks, demo narratives, and follow-up systems that sound human and speak directly to the buyer’s real pain.

🎯Go-to-market and commercial expansion
I have supported market entry, strategic partnerships, early-stage sales motions, and international growth initiatives across the U.S., LATAM, and Europe.

A few examples from my background:

At Nickelytics, I helped drive a $1.4M national advertising partnership involving 300 cars across 16 major U.S. DMAs.