I design and build eCommerce websites and web experiences that are built to perform across Shopify, WooCommerce, and WordPress. Whether you need a Shopify store architected for conversion, a WooCommerce setup built on a custom WordPress foundation, or a marketing site designed to pull traffic and turn it into revenue, I handle the full scope from design to deployment.
My process starts in Figma. Before any development begins, I map the user journey, define the conversion architecture, and produce a custom UI design, not a template with swapped colours. That design foundation is what separates a store or site built to convert from one built to simply exist.
What I build:
Custom Shopify stores, Figma-designed, Liquid-developed, Shopify 2.0 section and block architecture built for client editing and long-term scalability
Shopify theme customisation, custom sections, metafield-driven layouts, checkout modifications, and performance-optimised builds
WooCommerce stores on WordPress, full product setup, payment gateway integration, optimised checkout flow, and a storefront designed around buying behaviour
Custom WordPress websites, built with Elementor, Divi, or Gutenberg depending on what best serves the project, with clean PHP, HTML, CSS, and JavaScript underneath
Landing pages engineered to convert, clear hierarchy, strategic CTA placement, and load speeds optimised for paid traffic
eCommerce CRO, product page restructuring, urgency elements, upsell flows, checkout optimisation, and AOV uplift
Shopify app integrations, Klaviyo, ReCharge, PageFly, GemPages, Loox, Judge.me, ShipStation, DSers, Printful
Payment gateway setup, Stripe, PayPal, Afterpay, Klarna, Shop Pay
API integrations, third-party connections, and plugin customisation across both Shopify and WordPress
Website redesigns, for stores and sites that look outdated, load slowly, or aren't generating leads or sales
Analytics and tracking setup, Meta Pixel, GA4, Google Tag Manager, Google Shopping Feed
Tech stack I work with regularly:
Shopify 2.0 · Shopify Plus · Liquid · Shopify Metafields · Klaviyo · ReCharge · PageFly · GemPages · Loox · Judge.me · DSers · Printful · Stripe · PayPal · Afterpay · Klarna · WordPress · WooCommerce · Elementor Pro · Divi · Gutenberg · ACF · PHP 8.x · MySQL · JavaScript (ES6+) · jQuery · HTML5 · CSS3/SCSS · Figma · Adobe Photoshop · Shopify REST API · GraphQL · Git/GitHub · GA4 · GTM · Meta Pixel · Google Shopping · Yoast SEO · Rank Math · WP Rocket · Cloudflare
Rashid Q. earns an estimated $8.2k/mo. That's 5.5× the typical freelancer and more than 99.8% of everyone we track.
Who I work with:
I work with US-based eCommerce brands, DTC startups, service businesses, and product companies that need a website or store that does something commercially, not just one that exists. Most of my projects involve a defined brief, a client who values quality over the lowest price, and a clear outcome to work towards. Whether you're launching a new Shopify store, rebuilding an underperforming WooCommerce site, or need a custom WordPress build from the ground up, send me a message