Devon O.

✅ ‎‎‎ I drive (and measure) positive ROI by bridging the gap between UI/UX & Web Design, Paid Ads, and RevOps/Marketing Operations. Specialized in Demand Gen, On-Site Optimization (CRO), and full-funnel growth strategies that turn traffic into revenue.

🌟 ‎‎‎ Top 1% on Upwork, accepted invitee of Upwork's EXPERT-VETTED program, with 100% reviews from previous clients in more than 70+ projects.

🧲 ‎‎‎ Organized, hard-working, and data-driven professional with 8+ years of experience working in Growth.

🌱 ‎‎‎ From seed-stage startups to larger enterprises, I've worked with brands of all sizes, budgets, and industries to improve their websites and digital marketing performance.

Over the years I’ve:

• Successfully completed 100+ client web design projects, some from scratch and others by redesigning existing websites/landing pages for improved conversion rates (CRO).

• Strategized, executed, and managed dozens of successful paid advertising (SEM & SMM) campaigns for lead generation and eCommerce businesses on platforms such as Google, Facebook, Instagram, LinkedIn, and several others with budgets as high as $250,000 per month.

• Continuously invested in my expertise/workflows, building processes and acquiring certifications from several leading ad platforms and top digital marketing courses such as:

  • Ad Platforms: Google Ads Search, Google Ads Shopping, Google Analytics
  • Training Programs: CXL’s Growth Marketing, Hubspot’s Growth-Driven Design, Hubspot’s Inbound, and more.

• Worked for brands and teams of all industries and sizes, ranging from lean seed-stage startups to larger cross-functional enterprises. Responsibilities ranging from marketing strategy, media buying, asset trafficking, overseeing creative/content development, marketing operations, experimentation programs, RevOps, and analytics & reporting.

My Areas of Expertise:

✔ ‎‎‎ Digital Marketing Strategy
✔ ‎‎‎ Paid Search & Paid Social Advertising
✔ ‎‎‎ UI/UX Design (Websites and Landing Pages)
✔ ‎‎‎ Data & Web Analytics (Tracking, Tags, Dashboards)
✔ ‎‎‎ Conversion Rate Optimization (Landing Pages, Ads, Funnels, etc) ✔ ‎‎‎ Competitive/Trend Analysis ✔ ‎‎‎ RevOps Infrastructure & Closed Loop Reporting