Paulo O.

I am a Top Rated Plus freelancer on Upwork and ranked in the top 3% of all freelancers world-wide in my ability to develop reliable Power BI dashboards, Microsoft Fabric data platforms, and automated reporting systems that leadership can trust. I have provided support services to 90+ clients, made $500K+ on Upwork, and received 50+ five-star ratings for helping businesses to turn messy, disconnected and complex data into clear dashboards, scalable data models and reporting environments that are ready for decision-making. I have more than 14 years of experience in Business Intelligence, Data Analytics, SQL, and Microsoft technologies, and specialize in Power BI and Microsoft Fabric solutions that are not limited to just a visualization. My interests are in establishing the solid groundwork for the reporting system: clean data models, optimized SQL layers, reliable pipelines, solid DAX logic, row-level security, and dashboards providing answers to real business questions. When people want me to assist them, they typically ask me questions such as: Why are our Power BI reports slow, unreliable or difficult to maintain? How to make our reporting model scalable? How to transition to a structured Power BI or Fabric reporting system? How can we tie systems such as NetSuite, QuickBooks, Dayforce, Shopify, Klaviyo and Dynamics 365 together in a single report layer? How to provide leadership with accurate KPIs without manual copy/paste each week? How do we get the reporting, alerts, approvals and data refreshes automated throughout the business? Being a Power BI and Fabric expert, I lead organisations to create reporting systems that are fast, structured and scalable, and not just report dashboards that will impress the first day of use. Core Expertise: ✔️ Power BI & DAX Executive dashboards, KPI reports, financial reporting, operational analytics, HR dashboards, sales reporting, complex DAX measures, row-level security, star schema design, report optimization, and semantic model cleanup. Bulkier data sets and reporting structures have been reimagined to make dashboards faster, lighter and easier to maintain. ✔️ Microsoft Fabric & SQL Warehouse Data pipelines (end to end), SQL warehouse, stored procedures, fact and dimension tables, reporting layer, dataflows, data structures in Lakehouse or Warehouse and company-wide datasets. Establish organized structures to facilitate reporting uniformity among teams, departments, and locations. Optimize the data structure and its performance for the application.Optimize the data structure and application performance. Fresh star schemas, optimized SQL queries, repeatable reporting layers, better refresh performance, smaller dataset size, and enhanced data governance. My mission is to ease your reporting environment to scale, audit and maintain. ✔️ Power Automate Automating workflows, notifications in Teams, Adaptive Cards, scheduling jobs, approval flows, API calls, email notifications, and report automation. If you still manually have to move data between systems, I can usually get this automated for you. ✔️ Power Apps Inside apps to enter, approve, inspect, monitor operations, and replace paper or manual spreadsheets. Develop apps that interface with SQL, SharePoint, Dataverse, and other business systems. ✔️ Integrations & APIs Experience seamless integration of data from NetSuite, QuickBooks, Dayforce, Klaviyo, Shopify, Dynamics 365, REST APIs, Excel, SharePoint, SQL databases and more. I can normally import that data into your reporting system if it's available via an API, connector, database, or export. Industries I have worked across include energy, oil & gas, banking, pharma, manufacturing, e-commerce, medical devices, HR analytics and operational reporting amongst others. 💬 Client Feedback ⭐⭐⭐⭐⭐ I have to say “Paulo has been an essential partner in developing our Power BI reports. His technical skills and deep understanding of data visualization allowed us to turn complex data into clear, insightful, and user-friendly dashboards. He was responsive to feedback, quick to implement changes, and often went above and beyond to suggest improvements that added real value to the final product.” I'm in Brazil (GMT-3) and overlap with US business time. I have the opportunity to work with American and international clients on a daily basis and, as such, I do not ever have to worry about communication, documentation, or business context. Your situation is too complex to deal with on your own, so if you're looking for a Power BI, Microsoft Fabric, or reporting automation partner who can help, reach out to me and give me a quick description of your situation. I will be honest about what I'm not good at and what is the next best steps.