Bobby P.

I design top-tier products, and fix the ones AI built. 10 years in UX architecture, design systems, and UI design across various products and industries.

Teams can ship a working prototype in a weekend now. What they can't ship in a weekend is a product people trust — consistent, navigable, scalable, coherent under real use. That gap is where I work.

I've supported product teams behind IHG, Georgia-Pacific, AES, Krispy Kreme, and NAPA. I also build AI-powered platforms myself — including Blackline, an AI agency operating system I designed and shipped end to end: strategy, information architecture, design system, build, and client delivery.

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WHAT I DO BEST

AI-Native Product Design
▪ Turning AI-generated MVPs (Lovable, Bolt, v0, Replit, Base44) into production-grade products
▪ Designing AI features people actually trust — generation states, confidence signals, review and approval flows
▪ AI-assisted prototyping and design-to-code workflows (Cursor, Claude Code, Figma AI)
▪ Structuring products so AI-accelerated teams don't outrun their own architecture

Product & SaaS UX
▪ Admin dashboards and data-heavy interfaces
▪ Multi-role platforms (Admin / User / Partner / Client experiences)
▪ Product onboarding and activation
▪ Simplifying complex workflows and internal tools

Design Systems
▪ Figma variables and token architecture
▪ Tokens that sync to code (Tailwind, CSS variables, Next.js)
▪ Scalable component libraries
▪ Documentation engineers actually use
▪ System audits and modernization

Web & Platform Design
▪ Marketing websites and product sites
▪ Conversion-focused landing pages
▪ Information architecture and navigation design
▪ Aligning product UX with marketing experience

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COMMON SITUATIONS I HELP WITH

▪ "We vibe-coded an MVP. It works, but it doesn't feel like a real product."
▪ "We're adding AI features and don't know how they should behave."
▪ "The UX drifted as we shipped fast."
▪ "There's no design system — or the one we have stopped holding up."
▪ "Engineering is moving faster than our product structure."
▪ "The platform needs a thoughtful redesign, not a reskin."