Vivek G.

CUSTOM APPS, APIs & BUSINESS INTEGRATIONS

I build Shopify custom apps and frontend/backend solutions for requirements that need more than standard theme settings.

My work includes Shopify GraphQL APIs, webhooks, third-party REST APIs, CRM, ERP and 3PL integrations, data synchronization, internal admin tools and workflow automation. I use Node.js and PHP where appropriate to connect your store with the systems your team relies on.

SHOPIFY CRO & CUSTOMER EXPERIENCE

A store can work technically and still make it difficult for customers to buy. I review the customer journey to identify friction, unanswered questions and opportunities to improve conversion rate and average order value (AOV).

• Homepage, collection page, product page and landing page optimization.
• Mobile UX, navigation, cart and checkout improvements.
• Funnel analysis, customer objections, trust signals, social proof and messaging.
• Upsell, cross-sell, offer and bundling strategy.
• A/B testing recommendations and prioritization of improvements.

I connect CRO recommendations with implementation, so you can move from identifying an issue to making and evaluating the change.

AI SOLUTIONS & AUTOMATION

I can build Shopify-connected AI shopping assistants, product recommendations, customer support workflows, product/content automation and data-processing tools.

I use AI tools to support coding and debugging, with code review and testing before delivery.

HOW WE CAN WORK TOGETHER

Bring me a specific task, a planned launch or a store that needs ongoing development. I can support planning, architecture, implementation, testing, deployment and maintenance, including work alongside your team or through a white-label partnership.

For existing stores, I review the current theme, apps and business logic before recommending changes. I use a duplicate theme or test environment where practical, with attention to mobile behavior, compatibility and your existing workflows.

You can expect direct communication, clear scope, realistic estimates and maintainable code. I'll explain the approach and tradeoffs so you can make an informed decision.

Technical stack: Shopify Liquid, JavaScript, HTML, CSS, JSON, GraphQL, REST APIs, Webhooks, Shopify Functions, Checkout Extensibility, Shopify CLI, Node.js, PHP, Git and AI APIs.

Have something you need fixed, improved or built?

Send me your store URL, the task or challenge, and the result you want. I'll help you define the next step, scope and timeline. Small improvements, complex projects and long-term Shopify support are all welcome.