Tigran M.

I help businesses understand how visible they currently are across AI-driven search and what needs to change to improve that visibility.

This can involve analysing citations, brand mentions, topical authority, entity signals, content gaps and the way your website communicates expertise to both search engines and AI systems.

The goal is not to chase another marketing trend.

It is to make sure your business is present wherever potential customers are researching their next purchase or provider.

➤ 𝗣𝗔𝗜𝗗 𝗦𝗘𝗔𝗥𝗖𝗛 𝗙𝗢𝗥 𝗛𝗜𝗚𝗛-𝗜𝗡𝗧𝗘𝗡𝗧 𝗗𝗘𝗠𝗔𝗡𝗗 (Google Ads and Meta Ads)

SEO compounds over time, but sometimes you need to capture demand immediately.

That is where paid search becomes particularly valuable.

I use Google Ads and Meta Ads to reach prospects who already have strong commercial intent, while making sure paid campaigns support the wider acquisition strategy rather than operating in isolation.

𝗪𝗵𝗲𝗻 𝗯𝗼𝘁𝗵 𝗰𝗵𝗮𝗻𝗻𝗲𝗹𝘀 𝗮𝗿𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝘄𝗲 𝗰𝗮𝗻 𝗼𝗳𝘁𝗲𝗻 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝗯𝗲 𝗺𝗶𝘀𝘀𝗲𝗱 𝗯𝘆 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝗮𝘁 𝗲𝗶𝘁𝗵𝗲𝗿 𝗼𝗻𝗲 𝗮𝗹𝗼𝗻𝗲.

➤ 𝗪𝗛𝗬 𝗜 𝗪𝗢𝗥𝗞 𝗔𝗖𝗥𝗢𝗦𝗦 𝗦𝗘𝗢, 𝗚𝗘𝗢 & 𝗣𝗔𝗜𝗗 𝗦𝗘𝗔𝗥𝗖𝗛

A company may come to me asking for SEO and discover that some of its most valuable keywords should initially be targeted through Google Ads.

Another company may already rank well on Google but barely appear across AI platforms.

A third may be spending heavily on paid traffic for keywords it could realistically own organically.

That is why I prefer looking at 𝗖𝗟𝗜𝗘𝗡𝗧 𝗔𝗖𝗤𝗨𝗜𝗦𝗜𝗧𝗜𝗢𝗡 𝗙𝗜𝗥𝗦𝗧 𝗔𝗡𝗗 𝗖𝗛𝗔𝗡𝗡𝗘𝗟𝗦 𝗦𝗘𝗖𝗢𝗡𝗗.

The question is not whether SEO, GEO or Google Ads is best.

The question is which combination will create the strongest acquisition system for your business.

➤ 𝗛𝗢𝗪 𝗜 𝗔𝗣𝗣𝗥𝗢𝗔𝗖𝗛 𝗔 𝗡𝗘𝗪 𝗣𝗥𝗢𝗝𝗘𝗖𝗧

I normally start by understanding the business.

Who is your ideal customer? What are your highest-value services or products? Where are customers currently coming from? Which channels are already working? Where are competitors getting visibility that you are missing?

From there, I analyse the search opportunity and determine where SEO, GEO and paid search can have the greatest commercial impact.

Sometimes the answer is a long-term organic strategy.

Sometimes paid search should come first.

Often the strongest approach is a combination of all three.

𝗙𝗜𝗡𝗔𝗟𝗟𝗬

If you are looking for someone to send an SEO audit, publish a few articles or launch another Google Ads campaign, I may not be the right fit.

But if you want someone who can look at your entire search acquisition landscape, identify where the strongest opportunities are, and build a practical strategy around them, 𝘀𝗲𝗻𝗱 𝗺𝗲 𝗮 𝗺𝗲𝘀𝘀𝗮𝗴𝗲.