Add a live badge to a site, GitHub or portfolio - it updates as the rank changes.
upworkrank#1in Fashion & Beauty Β· Top 0.14%
Share this rank
Post Hugo F.'s ranking to X or LinkedIn - it links back to the live profile.
$15k
MRR
est. monthly
#493
World rank
of 372,170
$213k
Lifetime earnings
since 2019
160
Total jobs
completed
About
NOT ACCEPTING NEW PROJECTS
You already know creative strategy is what scales ad accounts. The old ways of targeting, bid caps and ABOs are DEAD.
You've watched Dara Denney, Nick Theriot, Ben Heath, Hormozi, Schwarz et.al.
You've read about desire-based research. You're mining Amazon reviews and Reddit threads. You're writing hooks. You're briefing editors.
And it's still not working the way it should.
Your creatives get some spend. Maybe one hits. But you can't figure out why THAT one worked and the others didn't. You can't replicate it. You launch 10 new concepts and Andromeda ignores ALL of IT, and you wonder if you should test ABOs instead (you shouldn't)
Sound familiar? Here's why.
Creative strategy is a very delicate chain. Research, brief, execution, testing, iteration. If ONE link breaks, the whole thing falls apart. And that's what's happening to you right now.
Maybe your research is solid but your briefs don't translate. Your editor gets a doc full of insights and still has to guess what the ad should actually look like.
Maybe your execution is clean but the research is surface-level. The ad looks great. Nobody converts because it's not speaking to a real desire.
Or maybe you nailed the research AND the execution... you found a winner... and then you didn't know what to do with it. You iterated too little and Andromeda killed it. Or you did too much of a big swing and it just flat out flopped...
I've been in all three of those places. For 6 years, $30M+ in managed ad spend, scaling brands like iCare from $50k to $250k/month. Getting good results. But never feeling like I had the COMPLETE system. Always guessing at some point in the chain.
That changed when I found Evolve.
Alex Hormozi and Sam Ovens talked about a community I'd never heard of. If you know me, those two are my biggest heroes in business. So I paid attention.
youtube. com/watch?v=jtDzaRZTT5w
Evolve sits at the top of Skool. The π tag. Only one community gets that. Out of every niche, every industry.
The numbers:
π° $200M+ generated on Shopify by members
π 34 students scaled past $100k/DAY
π 35+ brands doing $1M+/month
π₯ 400+ operators at $1M-$100M+/year
Their system is rooted in Eugene Schwartz's Breakthrough Advertising and translated into a complete framework for scaling e-com on Meta. Research to brief to test to iteration. It's the full chain, end to end.
I joined. Studied every module. Internalized every framework. Now I live and breathe it daily.
Here's what happened since:
β Sky Dolls: Doubled her BFCM record. $109k in a single day. She left an agency that overcharged and underdelivered. My briefs outperformed everything they ever made. And she paid less.
β Abakada: $150k weekend. Previous agency left the account in chaos. I rebuilt the creative strategy from scratch and the numbers spoke for themselves.
β Money Merch: Lowered their CPA from $300 to $19 in less than two weeks! Printing money atm.
β Coda Music: Took his ROAS from 1.8 to 3.8, while scaling the spend!
β Division Construction: $2M in revenue after $15k in adspend. This doesn't just work for ecom, but for lead gen too.
β KINGSLOOT: $22k-$27k/day in ad spend, regularly doing $50k+ revenue days, helped crack $100k days.
I have a 5000 character limit here so I can't list them all haha, but you get the point.
Here's what I actually do for you π
I go deep into your customers. Amazon reviews, Reddit, TikTok, competitor comment sections. I find the exact language your buyers use, then build sub-avatars so specific your audience feels like your brand crawled inside their head.
From there I map the angles, write the hooks, structure the scripts, and hand your editors Milanote briefs so detailed they don't have to guess a single thing.
I also check their creatives to make sure there are NO flaws in the system.
After every testing round I analyze what won, what lost, and why. Then I build iteration plans that keep the winning variable constant while testing new high opportunity variables.
That's the full chain. Research. Brief. Production. Test. Iterate. NO gaps and guessing games at all.
I also handle media buying. But the briefs and creatives are what make or break your account. The buying is the easy part.
Who I work with (ALL must be met):
β E-com brands doing $100k-$500k+/month ready to break into millions
β 4+ stars on Trustpilot
β Strong content production: in-house, influencer network, or UGC flow
β You trust the process. You hired an expert, let them work
β You can meet in my mornings or evenings (I'm in GMT+8)
Who I DON'T work with:
β Agencies
β Dropshippers
β Brands under 4.0 stars (fix your product first)
β "Testing product-market fit" (come back with PMF)
β Brands without editors or UGC flow
Send me:
Your monthly revenue
Current ROAS
Website link
Where you feel stuck with creative
Will this be expensive? I charge $500 per week or more usually.
Will it be worth it? How much are consistent $20k-$100k days worth to you?
RankingsRanked by estimated monthly revenue across every population this profile competes in: worldwide, its country, and each Upwork skill.
Where Hugo F. ranks by monthly revenue, worldwide, in Philippines, and in every Upwork skill it competes in.
World#493 / 372,170Top 0.13%
Philippines#6 / 27,534Top 0.02%
Fashion & Beauty#1 / 739Top 0.14%
Google Analytics#25 / 5,712Top 0.44%
Search Engine Optimization#28 / 12,007Top 0.23%
Shopify#39 / 18,338Top 0.21%
A/B Testing#4 / 2,050Top 0.2%
Your keyword search rankComing soon
Per-keyword search rank for freelancers is synced from GigRadar Inbound, connect your profile to track exactly where you rank for every term clients search.