Paul D.

I help brands turn search and AI citation data into measurable content decisions. Over the past 8+ years, I've grown referring domains from 180 to 740 in 11 months (Century Communities), built a semantic clustering pipeline across 80,000+ Search Console queries that lifted AI citations 200% and AI-sourced revenue 40% (current client), and landed earned media placements in Forbes and The Independent.

What I do:

SEO & GEO strategy — actual technical audits, content gap analysis, AI citation tracking and KPI frameworks built for how people now search across Google, ChatGPT, and Perplexity.

Digital PR & earned media — pitching and securing backlinks from DA50+ publishers and Tier A media, from outreach through placement.

Content systems — semantic clustering (vector embeddings, UMAP, HDBSCAN), keyword and prompt trend analysis, dashboards that turn raw search data into decisions stakeholders act on.

Copywriting — whitepapers, newsletters, landing pages. One rewrite took downloads from 200 to 856 with zero paid promotion; one landing page restructure lifted conversion rate 300% in 60 days.

Tools: GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, Botify, Profound, Vertex AI.

If you need someone who can own SEO and GEO performance end-to-end, not just report on it, send me your goals and I'll tell you exactly where I'd start.

Specializes in highly regulated industries: cannabis, real estate, law, medical device, short-term rentals, fintech, and more.