Matt G.

I help companies with active Google Ads accounts improve performance when growth has plateaued, efficiency is slipping, or the current plan is no longer producing meaningful progress.

A few relevant credentials:
★ Highly Experienced Google Ads Strategist with 20+ years in digital marketing
★ Former Head of Training & Employee Performance in a prominent $25 million digital marketing agency
★ Google Certified Partner Agency
★ Rated Top 1% Expert Vetted on Upwork
★ Managed more than $8 million in ad spend last year

I’m the founder of Griffin Marketing, a boutique Google Ads-only agency focused on improving accounts that already have traction, conversion data, and meaningful spend.

We stay focused on Google Ads so we can bring deeper strategy, stronger execution, and greater attention to each account. Clients work with a dedicated, expert Google Ads Strategist, supported as needed by specialists in conversion tracking and landing page optimization.

WHEN WE'RE A STRONG FIT
We are often a strong fit when Google Ads is already working, but there is no clear explanation for what is limiting the next stage of performance.

◾ Performance has plateaued
◾ Scaling is getting harder
◾ Efficiency is slipping
◾ Reporting shows what happened, but not what to do next
◾ No one is clearly identifying what is limiting better performance

We are not usually the right fit for businesses trying to test Google Ads for the first time. We do our best work when there is already account history, conversion data, meaningful existing spend, and evidence that Google Ads can be a meaningful growth channel.

EXPERIENCE & CAPABILITIES
I have reviewed and worked across 1,000+ Google Ads accounts and 10,000+ campaigns. I have worked with clients across many industries and account sizes, from growing businesses to accounts spending $ 1M+ per month on ads.

Most clients hire us for ongoing Google Ads management, strategic account audits, or rebuilds of existing accounts that need a clearer path forward.

My team and I can support the key parts of Google Ads performance, including:
◾ Account audits, opportunity analysis, and restructuring
◾ Search, Shopping, Performance Max, YouTube, Display, and Retargeting
◾ Keyword, audience, competitor, and market research
◾ Ad copy, messaging, and landing page recommendations ◾ Conversion tracking, GA4, Google Tag Manager, and eCommerce tracking ◾ Feed optimization, lead quality tracking, CRM integrations, and call tracking ◾ Bidding strategy, budget allocation, scaling plans, and ongoing testing