Matt G.

I help companies with active Google Ads accounts improve performance when growth has plateaued, efficiency is slipping, or the current plan is no longer producing meaningful progress. I’m the founder of Griffin Marketing, a boutique Google Ads-only agency focused on improving accounts that already have traction, conversion data, and meaningful spend. We stay focused on Google Ads so we can bring deeper strategy, stronger execution, and greater attention to each account. Clients work with a dedicated, expert Google Ads Strategist, supported as needed by specialists in conversion tracking and landing page optimization. A few relevant credentials: ★ Rated Top 1% Expert-Vetted on Upwork ★ Founder of Griffin Marketing, a Google Ads-only agency ★ 20+ years in digital marketing, with experience across 1,000+ Google Ads accounts and 10,000+ campaigns WHEN WE'RE A STRONG FIT We are often a strong fit when Google Ads is already working, but there is no clear explanation for what is limiting the next stage of performance. ◾ Performance has plateaued ◾ Scaling is getting harder ◾ Efficiency is slipping ◾ Reporting shows what happened, but not what to do next ◾ No one is clearly identifying what is limiting better performance We are not usually the right fit for businesses trying to test Google Ads for the first time. We do our best work when there is already account history, conversion data, meaningful existing spend, and evidence that Google Ads can be a meaningful growth channel. We also use AI-assisted analysis and anomaly detection to help monitor accounts more consistently, while strategy and decisions remain human-led. EXPERIENCE & CAPABILITIES I have reviewed and worked across 1,000+ Google Ads accounts and 10,000+ campaigns. I have worked with clients across many industries and account sizes, from growing businesses to accounts spending $ 1M+ per month on ads. Most clients hire us for ongoing Google Ads management, strategic account audits, or rebuilds of existing accounts that need a clearer path forward. My team and I can support the key parts of Google Ads performance, including: ◾ Account audits, opportunity analysis, and restructuring ◾ Search, Shopping, Performance Max, YouTube, Display, and Retargeting ◾ Keyword, audience, competitor, and market research ◾ Ad copy, messaging, and landing page recommendations ◾ Conversion tracking, GA4, Google Tag Manager, and eCommerce tracking ◾ Feed optimization, lead quality tracking, CRM integrations, and call tracking ◾ Bidding strategy, budget allocation, scaling plans, and ongoing testing HOW WE APPROACH STALLED ACCOUNTS We start by understanding the business goal, not just the account metrics. Before making major changes, we look at what Google Ads is supposed to do for the business, what the account is currently optimized for, and what may be limiting performance. That usually means reviewing: ◾ Account structure ◾ Conversion tracking and data quality ◾ Campaign roles and budget allocation ◾ Search intent, audience, and offer alignment ◾ Bidding strategy and automation signals From there, we identify the most likely constraints to better performance and the first tests most likely to create useful learning. We do not believe random changes create reliable growth. Strong Google Ads management requires clear goals, clean data, sound structure, and disciplined testing. Our team works to identify what is limiting performance, build a practical plan, and test improvements in a way that leads to better decisions. WHAT CLIENTS SAY A few patterns show up often in client feedback: “Having worked with several Google Ads specialists over the past six years, we can confidently say that their team stands out.” “They don’t just run ads. They build smart, data-driven campaigns that deliver measurable results and continuously optimize for performance.” “They took the time to thoroughly understand our business, which translated into thoughtful, well-executed strategies.” “Their expertise in Performance Max was especially evident in the measurable improvements we saw in overall campaign performance.” If Google Ads is already an important growth channel for your business but performance has stalled, send a message with your website, monthly Google Ads spend range, and what you are trying to improve. From there, we can see whether the account, goals, and working relationship are a strong fit.