Matt G.

I've been helping clients generate great results from Google Ads since 2003.

Today, I help companies improve performance through expert account management, disciplined testing, and aligning strategy with goals,

A little about me:
★ Highly experienced Google Ads Strategist with 20+ years in digital marketing
★ Former Head of Training & Employee Performance in a prominent $25 million digital marketing agency
★ Google Certified Partner
★ Rated Top 1% Expert Vetted on Upwork
★ Managed more than $8 million in ad spend last year

EXPERIENCE & CAPABILITIES
I have reviewed and worked across 1,000+ Google Ads accounts and 10,000+ campaigns. I have worked with clients across many industries and account sizes, from growing businesses to accounts spending $ 1M+ per month on ads.

I believe that great Google Ads management isn't just about making more optimizations. It's about understanding the business behind the account, identifying what is limiting growth, testing meaningful changes, and making deliberate decisions grounded in evidence.

Most clients hire me for ongoing Google Ads management, strategic account audits, or rebuilds of existing accounts that need a clearer path forward.

My team and I can support the key parts of Google Ads performance, including:
◾ Account audits, opportunity analysis, and restructuring
◾ Search, Shopping, Performance Max, YouTube, Display, and Retargeting
◾ Keyword, audience, competitor, and market research
◾ Ad copy, messaging, and landing page recommendations
◾ Conversion tracking, GA4, Google Tag Manager, and eCommerce tracking
◾ Feed optimization, lead quality tracking, CRM integrations, and call tracking
◾ Bidding strategy, budget allocation, scaling plans, and ongoing testing

WHAT CLIENTS SAY

“Having worked with several Google Ads specialists over the past six years, we can confidently say that Matt stands out.”

“They don’t just run ads. They build smart, data-driven campaigns that deliver measurable results and continuously optimize for performance.”

“Matt took the time to thoroughly understand our business, which translated into thoughtful, well-executed strategies.”

“Their expertise in Performance Max was especially evident in the measurable improvements we saw in overall campaign performance.”