William M.

Fractional CFO for founders and owner led companies. I turn your numbers into decisions and know what investors, lenders, and buyers will ask before they ask it, because I've done this for over 1,000 companies across all 50 US states, every Canadian province, and 50+ countries.

I spent years on the investor side as a fund fiduciary, deciding which companies got funded. I've also been on your side of the table, as former CEO of SentimenTrader and founder of ExemptAnalyst, the largest private research firm in Canada, which I sold to Pinnacle. When I look at your business as your fractional CFO, I see it the way your next investor will, and the way you do at 2am.

I wrote 10 books on this. Literally. My Amazon series, A Founder's Conversations with a Fractional CFO, covers every financial decision a founder faces, from CFO Versus Accountant and KPIs and Dashboards to 409A Valuations, Fundraising Mechanics, and SBA Loans. All with perfect 5 star ratings.

WHAT A FRACTIONAL CFO ENGAGEMENT LOOKS LIKE

Month one, I learn your business, your books, and your cash. You get a one page dashboard you can read in five minutes, revenue, margin, burn, runway, and the three numbers that actually drive your company.

Month two, forecasting and a budget you'll use, unit economics by product, channel, or customer, and the honest answer to where your next dollar should go.

Month three onward, I'm your financial partner. Board and investor reporting, capital strategy, pricing, hiring decisions, acquisitions, and the raise when it's time. Owners keep their fractional CFO because the numbers start earning their keep, and most of my client relationships run for years.

HOW I WORK

Senior work done by me, never handed to a junior. Capped monthly hours for ongoing fractional CFO roles and fixed quotes for scoped projects, so your cost is predictable. Fast turnaround, because after 25 years I've built nearly every deliverable many times. My rate is $99 an hour, and the total usually lands where a cheaper freelancer's does, with none of the risk.

WHAT I DELIVER

Fractional CFO services. Financial strategy, KPI dashboards, board and investor reporting, cash flow management, burn and runway modeling, budgeting, pricing, capital allocation, and growth planning for companies from pre revenue through $50M.

Financial modeling. Three statement models, SaaS and recurring revenue models, startup financial projections, scenario and sensitivity analysis, unit economics, cash flow forecasting, and investor ready models in Excel. Research published on Bloomberg, Reuters, FactSet, and S&P Global terminals.