Alina K.

Expert-Vetted market research consultant, former Big Four advisor, Insights 250 Award winner, and founder of a business intelligence research agency. I help founders, executives, investors, and leadership teams make confident market, product, and growth decisions through rigorous market research, market analysis, competitive analysis, and strategy.

My work is designed to reduce uncertainty around high-stakes business decisions. Each engagement connects reliable evidence with clear strategic implications, helping clients understand what to do next and why.

Over the past 10 years, I have delivered 1,000+ strategic research projects, consistently receiving 5-star feedback. My clients include Indeed, Shopify, Johnson & Johnson, Sherpany, Work.Life, NLA International, and fast-growing B2B SaaS, technology, healthcare, consumer, and professional services companies.

WHAT I SPECIALIZE IN:

Market Research & Market Analysis
→ Market sizing and opportunity assessment
→ Market entry and expansion research
→ Industry research and company research
→ Demand drivers, trends, and market segmentation
→ Feasibility studies and investment research

Competitive Analysis & Strategy
→ Competitor research and strategic benchmarking
→ Competitor positioning, pricing, and proposition analysis
→ Go-to-market and marketing strategy research
→ Growth opportunity identification

Customer & Primary Research
→ Qualitative research and expert interviews
→ Quantitative research and survey design
→ Consumer research and customer discovery
→ Audience segmentation and targeting
→ Product, concept, positioning, and messaging validation

Business Planning & Executive Deliverables
→ Business plans and business strategy
→ Financial and commercial assumptions
→ Investor, board, and leadership presentations
→ Pitch-deck research and analytics
→ Ongoing market and competitive intelligence

HOW PROJECTS ARE STRUCTURED:

Every engagement begins with clear business questions and is built around:
→ Reliable primary and secondary research
→ Transparent assumptions and research methods
→ Decision frameworks and risk assessment
→ Prioritized, actionable recommendations → Concise, decision-ready reporting