Mason P.

I'm a HubSpot Expert and Developer with 6+ years across digital marketing, CRM, and revenue operations. Before going independent, I was Director of Marketing for a 100+ location home service franchise, where I owned CRM, paid acquisition, and sales operations. That background means I bring strategic business context to every implementation, not just technical execution. Top Rated Plus on Upwork with 100% Job Success across 59 contracts and 2,000+ billable hours.

I work across the full HubSpot stack: Sales Hub, Marketing Hub, Operations Hub, Service Hub, and CMS Hub. My specialty is the development-heavy side of HubSpot work that most freelancers can't deliver. That includes custom-coded workflow actions, the workflow API, custom objects, custom behavioral events, private apps, OAuth flows, and bidirectional integrations between HubSpot and external systems.

🔧 HubSpot Implementation and Architecture
Net-new HubSpot CRM setups, Salesforce to HubSpot migrations, data model and information architecture design, custom object structures, pipeline design, lifecycle stages, lead scoring, and deal stage automation.

🔌 Integrations and Development
Custom integrations between HubSpot and external systems via the HubSpot API, the workflow API (custom-coded actions), webhook listeners, Cloudflare Workers, and Operations Hub data syncs. Recent work includes the HubSpot Communications API for inbound SMS logging and custom connectors for proprietary platforms.

📈 Marketing Automation and RevOps
Marketing Hub automations, email and SMS sequences, omnichannel nurture flows, smart content, multi-touch attribution reporting, executive dashboards for sales, marketing, and ops teams, and ongoing revenue operations consulting for B2B and B2C teams.

🧹 Data Migration and Cleanup
Migrations from Salesforce, Constant Contact, MongoDB, ActiveCampaign, spreadsheets, and other legacy systems into clean HubSpot environments. Includes deduplication, association cleanup, custom field mapping, and historical data preservation.

🎯 Strategic Business Context
Director of Marketing background at a 100+ location home service franchise group, owning CRM, paid acquisition, and sales operations across the network. I work shoulder-to-shoulder with founders, CEOs, and revenue leaders to align HubSpot to actual business outcomes. I help define what to measure, how pipelines should map to revenue, and where automation will move the needle vs. where it's a distraction. Particularly strong on multi-location, franchise, and field service business models where data architecture, territory routing, and franchisee/franchisor permission layers get complex fast.