Michel B.

I fix your conversion tracking and attribution when you don't trust your data in Google Ads, Facebook Ads or TikTok Ads. My first objective is to get the data as accurate as possible, second step is to make sure the advertising algorithms are receiving the right signals to find you more buyers.

My name is Michel Brok, founder of Tracking Architects. I've worked for over 17 years in digital marketing. 200+ tracking implementations across Shopify brands, media buyers, and growth teams running serious ad spend on Meta and Google.

I build the infrastructure that turns your fragmented data into one clear picture, so you can make confident budget decisions instead of educated guesses.

What's usually broken

When I audit a new account, I almost always find the same three problems:

1. Signal quality: Meta and Google aren't receiving accurate purchase signals, so the algorithm can't find your best buyers

2: Attribution gaps: conversions are missed or double-counted, making platform data untrustworthy

3: No single source of truth. Shopify, Meta, and Google all tell a different story, and nobody knows which one to believe

Once those are fixed, most clients see 20–30% more tracked conversions on Meta and 17–26% uplift in Google Ads. Not because ad performance magically improved, because the data was wrong to begin with.

What accurate tracking actually unlocks

Clean data isn't the end goal, it's the starting point. Once your sources agree, you can start asking the questions that actually move the business:

• Which campaigns are profitable after COGS and shipping?
• Which customer segments have a CAC worth paying?
• Where should the next €10–50k in ad spend actually go?

That's the layer most brands never reach because they're still arguing about which number is right.
We help you get there.

Who I work with

Shopify brands and media buyers spending serious budget on Meta Ads and Google Ads, who need to trust their numbers before they scale. Especially if:

• Your Meta ROAS and Shopify revenue don't match
• You're dealing with Meta health restrictions or other sensitive categories