Will S.

› Production ready packaging artwork

› Retail, ecommerce, and Amazon packaging

› Photorealistic packaging mockups

▌ FROM CONCEPT TO REAL WORLD APPLICATION

After 25+ years in design, I understand what happens after a concept is approved.

I have worked through the complete process, from initial creative direction and identity development to packaging production, brand implementation, product line extensions, websites, and the everyday applications that make a brand actually function.

That means I am not only thinking about how the work looks today.

I am thinking about what happens when you add the next SKU, launch another product, redesign the website, send files to a manufacturer, prepare for retail, or hand the identity to another member of your team.

The goal is to build something that can grow with the business.

▌ HOW I WORK

You work directly with me throughout the project.

I lead the creative direction, develop the core concepts, and make the key design decisions.

For companies that need continued support after the initial project, I can also help expand and maintain the visual system across new products, packaging, digital applications, marketing materials, and other brand touchpoints.

This allows the initial project to become the foundation for a consistent brand rather than another isolated design file.

▌ EXPERIENCE

› 25+ years in Logo Design, Brand Identity, and Packaging Design

› 800+ completed design projects

› 100% Job Success on Upwork

› Three international packaging design awards

› Extensive experience with established businesses and consumer brands

› Brand strategy, Creative Direction, design, and production knowledge

› Production ready files prepared for printers and manufacturers

▌ AWARDS

DesignRush 2022, Best Cleaning Products Design

ABIHPEC 2019, Hair Transformation Category

ABIHPEC 2017, Hair Transformation Category

▌ KEY SKILLS

Logo Design, Brand Identity, Brand Identity Design, Branding, Visual Identity, Visual Identity Design, Brand Guidelines, Brand Style Guide, Logo Redesign, Rebranding, Corporate Identity, Brand Design, Typography, Creative Direction, Packaging Design, Label Design, CPG Packaging, Consumer Packaging, Dieline Design, Graphic Design

If you need a new identity, are repositioning an existing brand, launching a product, or building a packaging system that needs to grow across multiple SKUs, send me your brief, existing materials, or even an early idea.

I can help determine the right creative direction, scope, and next step.