Will S.

I help startups, SaaS companies and established businesses with logo design and brand identity, and consumer brands with packaging design that stands out on shelf and online. 25+ years, 800+ projects, files built for real production.

A logo needs to work beyond the presentation where it is first approved. Packaging needs to extend across SKUs, survive production and remain recognizable on shelf and online. I design for what happens after approval.

CORE EXPERTISE & SERVICES

BRAND IDENTITY & LOGO DESIGN
• Custom logo design, logo redesign and scalable brand identity systems for startups, SaaS, B2B and corporate brands.
• Typography, color palettes, supporting graphic assets and brand guidelines.
• Rebranding and visual positioning for established businesses.
• Brand applications across digital assets, marketing collateral and packaging.

PACKAGING & LABEL DESIGN (CPG, Retail & Amazon)
• Packaging and label design for supplements, food and beverage, pet, cosmetics, personal care and household products.
• Complete SKU systems, product line extensions and variants.
• Production ready artwork, dielines, CMYK and Pantone color management and print vendor specs.
• Photorealistic 3D packaging mockups for retail pitch decks, Amazon storefronts and ecommerce.

WHY CLIENTS WORK WITH ME
• Direct senior partnership: you work with me from the first brief to final delivery. No junior handoffs, no middle management.
• Strategy behind every decision: nearly five years in strategic planning at Ogilvy, on accounts like Unilever, Kimberly Clark and IBM, before going independent.
• Files your printer can use: organized vector artwork, dielines and exact color specifications, ready for production.

AWARDS & RECOGNITION
• DesignRush 2022: Best Cleaning Products Design
• ABIHPEC Beleza Brasil Award 2018: Hair Transformation category, packaging for the winning product
• ABIHPEC Beleza Brasil Award 2017: Hair Transformation category, packaging for the winning product

Launching a product, building a packaging line, creating a new identity or repositioning your brand? Send me your brief, your current materials or even an early idea, and I will recommend the right direction, scope and next step.