Joshua S.

Expert-Vetted Top 1% Upwork consultant | Nearly $3M billed since 2021 | 100% Job Success

I have spent 25+ years founding, scaling, and exiting six companies across ecommerce, supplements, subscription commerce, manufacturing, nutraceuticals, and consumer products.

Across the companies I founded and led, our products generated more than $587M in gross retail sales. I built subscribe-and-save programs serving 250,000+ monthly members, scaled a 4,000-member subscription box, operated Shopify Plus brands sustaining 4-6% conversion rates, and completed multiple exits.

Today, I help DTC founders find the revenue already sitting inside their stores.

My work focuses on Shopify, Klaviyo, CRO, retention, subscriptions, lifecycle marketing, and the operating decisions that determine whether growth becomes profitable revenue or disappears through leaks.

I have lived the problems my clients bring me:

CAC pressure. Conversion declines. Failed launches. Weak retention. Inventory risk. Cash flow constraints. Agency confusion. Underperforming email and SMS. Subscription churn. Reporting that shows activity without explaining what is actually happening.

Eventually, every founder has to answer the same question:

Where is the money leaking?

That is the problem I help solve.

Since my last exit, I have spent two years building RavenOS, my private AI-assisted growth analysis system.

RavenOS helps me review Shopify, Klaviyo, GA4, Meta, and customer data faster and more thoroughly than a traditional audit process. It looks for problems most teams miss:

• Failed payments and preventable subscription churn
• Weak lifecycle flows and poor campaign sequencing
• Declining customer cohorts and low repeat purchase
• Discount stacking and margin erosion
• Checkout and product-discovery friction
• Poor offer sequencing and merchandising gaps
• Revenue trapped inside the existing customer base
• Reporting discrepancies and weak attribution

RavenOS does the digging. I determine what matters, what it is likely costing the business, and what should be fixed first.

It is the system I wish I had when I was running my own brands. Back then, I often found revenue leaks the hard way, by losing the money first.