Ayah K.

🏆 Top Rated Plus | $200K+ earned on Upwork | 100% Job Success

I help SaaS founders turn users into paying customers, close deals with investors, and grow the product without slowing the team down. When founders want AI in the product, I work out what it should do for the business before a single screen gets designed.

Seven years of first calls with SaaS founders. Most tell the same story. The product makes real money. The team ships every week. But every screen got drawn by whoever had time that sprint. New users need a walkthrough for things that should explain themselves. Demos run long. Churn shows up in accounts that never found half of what they paid for.

Lately there's a second version of that story. AI has to be in the product now. Investors ask about it. A competitor shipped something. Your team can build whatever you point them at, but nobody can say what it should do, who it's for, or why a customer would pay more because of it. So something ships. It demos well. It changes nothing.

And you're still the one carrying every product decision. Nobody else holds the full picture. I know that feeling from the inside. Every decision finds its way back to you. Growth only adds more.

Here's what I'm actually offering. A seat on your team who helps you make the big product calls and then owns the design ones week after week.

The seat covers product strategy, UX, UI, and design systems. Web and mobile SaaS. And when AI is on the roadmap, it covers deciding what that AI is actually for.

I don't mean I use ChatGPT or Claude to generate your screens. Anyone can do that, and it shows. I mean I work out what AI should do for your business, then design the product around that answer.

Why founders hand me that seat:

• First call is with you and your team. We stay on it until I can say your vision back in your own words
• I ask the right questions early and guide the big decisions with you. What to build next. What to cut. What users actually need. You're not deciding alone anymore
• If AI is on the table, we start with what it's worth to the business not what's technically possible. Sometimes the answer is that it doesn't belong in your product yet, and I'll say so
• Then I run fast on my own and come back with decisions instead of options
• You see everything as it takes shape. Small reviews along the way
• Next to competitors your product should read like the category leader