Ibanga I.

I help marketing and ecommerce teams replace disconnected spreadsheets and conflicting metrics with reliable, automated reporting.

Using BigQuery, dbt, Power BI, and Looker Studio, I build the systems behind the dashboards: consolidated data, tested models, automated pipelines, and reporting your team can trust.

SELECTED RESULTS
▪️Ecommerce brand: Replaced spreadsheet reporting with BigQuery, dbt, and Power BI, reducing reporting time from days to hours.
▪️US agency: Consolidated 40+ advertising accounts into one warehouse with attribution models, helping reduce billing disputes and support clearer upsell conversations.
▪️Lead-generation company: Rebuilt GA4 and server-side tracking and identified duplicate conversions that were inflating campaign results.

I bring 10+ years in analytics, including reporting for businesses spending $2M+ per month on paid media.

WHAT I CAN HELP WITH
▪️BigQuery architecture, data modeling, and cost optimization
▪️dbt models, tests, and documentation
▪️Automated pipelines using Fivetran, Python, APIs, and Cloud Run
▪️Power BI and Looker Studio dashboards
▪️GA4 and server-side tracking

I work with advertising, ecommerce, CRM, and payment data, including Google Ads, Meta Ads, Shopify, GA4, HubSpot, Salesforce, Klaviyo, and Stripe.

You get a documented system you own, not one that depends on me.

Send me your data sources, what isn’t working in your reporting, and the decisions you need it to support. I’ll explain how I would approach the fix.