Joshua M.

Fractional CMO for founders who have a marketing team or agency but need senior strategy. I built Sketchy’s marketing function from the ground up and helped the company grow toward a $30M majority-stake acquisition.

That usually means figuring out why growth has slowed, preparing for a launch, or deciding where to invest when the business has outgrown its current approach.

A few examples of my work:
• Sketchy: Spent five years building the marketing function across acquisition, content, email, product launches, and hiring.
• NuNorm: Developed the marketing strategy for a funded men’s cosmetics brand, then built and directed the team carrying it out. Over two years, I reviewed performance and adjusted the strategy, helping increase website conversion from 0.4% to 1.3%.
• Leadership development: Recently developed the positioning and go-to-market strategy for a product launch. I also helped the company revise its approach to acquiring B2B clients.

There are two ways we can work together:

MARKETING ASSESSMENT & STRATEGY

I review your business, customers, current marketing, and results, then develop a plan with priorities, channel recommendations, budget considerations, and measures of success. Your team gets a clear explanation of what to do and why.

ONGOING FRACTIONAL CMO SUPPORT

I stay involved through weekly working sessions, performance reviews, and strategic feedback. I help your team apply the plan, work through decisions, and adjust as we learn. When you need additional support, I help define the roles and advise on hiring or agency selection.

My work covers positioning, go-to-market strategy, acquisition, conversion, lifecycle marketing, and team development. Your team handles production and day-to-day delivery; I take responsibility for the strategy and its ongoing review.

I work with a small number of clients at a time so I can stay close to the business.

“We would highly recommend working with Josh to support your business with marketing development.”
— Brooke Williams, Creative Director, NuNorm

Send me a little about your company, who currently handles marketing, and where you need help. We can discuss whether there’s a fit.

Josh