Nicholas G.

I currently help manage $3M+ in Google Ads spend and am an Upwork Expert-Vetted, Top Rated Plus consultant specializing in paid traffic and funnel optimization. During graduate school at Harvard University 🎓, I studied content creation, front-end development, and user experience. Since then, I’ve built my career around one core mission: turning traffic into revenue. Over the past several years, I’ve helped companies improve the performance of their Google Ads campaigns, Meta Ads, landing pages, and email/SMS funnels so that every visitor has the highest chance of becoming a customer. If you’re investing in paid traffic but your funnel isn’t converting as well as it should, that’s exactly where I come in. I specialize in connecting the full system: Traffic → Landing Pages → Conversion Tracking → Email/SMS Follow-up → Revenue. Not just more clicks. More customers. As the former Chief Experience Officer for Savealife 🏥, a medical education company, I oversaw analytics, testing, and SEO while bridging the gap between data and user experience. During my tenure there, we grew the platform from 3 million users to over 5 million. Today, I help manage and optimize over $3M in annual advertising spend across Google Ads, working with companies to improve campaign structure, landing page performance, and conversion tracking so marketing decisions are based on accurate data and real ROI. I’ve worked with SaaS companies, agencies, e-commerce brands, and high-growth startups to improve their marketing performance through better funnel design, paid traffic strategy, and conversion optimization. ⭐ Here's What I Can Bring To Your Project ⭐ ✅ Google Ads Management & Optimization I help businesses maximize ROI from paid search traffic through better campaign structure, keyword strategy, bidding models, and landing page alignment. Experience managing millions in annual ad spend across lead generation and e-commerce campaigns. ✅ Meta Ads (Facebook & Instagram) Strategic campaign setup and optimization for: • Lead generation • Retargeting funnels • Customer acquisition • Creative testing • Full-funnel campaigns I focus on making sure Meta Ads connect properly with your landing pages and follow-up systems. ✅ Conversion Rate Optimization (CRO) I specialize in improving landing page and funnel performance through data-driven testing, user behavior analysis, and strategic design improvements. ✅ Landing Page Strategy & Development I design and optimize landing pages specifically built for paid traffic conversion, not just aesthetics. Platforms I commonly work with: • Webflow • Unbounce • WordPress • Shopify • Custom front-end builds ✅ GoHighLevel (GHL) Automations & Funnels I build systems that turn leads into customers using: • Email automation • SMS follow-ups • Pipeline automation • Lead nurturing sequences • Missed call text back systems This ensures no leads slip through the cracks. ✅ End-to-End Funnel Optimization I look at the entire customer journey: Search → Ad → Landing Page → Lead Capture → Follow-up → Sale Most marketers optimize only one step. I optimize the entire revenue path. ✅ A/B Testing & Experimentation Using tools such as: • Convert • Optimizely • VWO I run structured experiments that improve conversion rates and marketing performance. ✅ Behavioral Analytics & Heatmap Analysis Using tools like: • Hotjar • Microsoft Clarity • GA4 I analyze how real users interact with your site and identify friction points. ✅ Advanced Conversion Tracking I frequently work with: • Google Tag Manager • Segment • GA4 • Cross-domain tracking • Call tracking integrations • Server-side tracking setups This ensures accurate attribution and better marketing decisions. ✅ Front-End Development Knowledge Because I understand front-end development (HTML, CSS, JavaScript), I can implement CRO improvements directly or provide developers with extremely clear implementation instructions. ⭐ Why Clients Choose To Work With Me ⭐ ✅ I Focus on Revenue, Not Vanity Metrics More traffic is meaningless if it doesn’t convert. My focus is always on profit, leads, and customer acquisition. ✅ Clear Communication Clients consistently mention that I explain complex marketing systems in a way that’s clear, simple, and actionable. ✅ Strategic Thinking I don’t just execute tasks. I help identify the highest leverage opportunities to grow your business. ✅ Over-Delivering I take pride in delivering work that goes beyond expectations. My goal is to leave every client feeling that they received more value than they expected. ✅ Long-Term Partnerships Many of my clients continue working with me for months or years because I treat their businesses as if they were my own. If you're running Google Ads, Meta Ads, or paid traffic campaigns and want to improve funnel performance and ROI, I’d love to help. Let’s build a system that turns traffic into customers. 🚀