Foqia N.

Most Amazon PPC problems do not start in the campaign. They start with what happens after the click.

I trace the leak from search term → targeting → click → conversion → organic impact, so we fix the constraint actually limiting profitable growth, not just the metric that looks bad in the dashboard.

I've managed $30M+ in Amazon ad spend across multiple marketplaces, helping brands improve PPC efficiency, conversion, and profitable revenue growth.

If you are dealing with high ACOS, low ROAS, rising TACOS, wasted ad spend, declining organic sales, or clicks that don't convert, I look beyond the campaign-level numbers to find what's actually causing the problem.

𝐖𝐇𝐀𝐓 𝐈 𝐖𝐎𝐑𝐊 𝐎𝐍

→ Amazon PPC Management & Optimization: Sponsored Products, Sponsored Brands & Sponsored Display
→ Search Term & Keyword Analysis: search term economics, keyword harvesting and negative targeting
→ Campaign Structure & Bid Management: targeting, bids, budgets, placements and performance segmentation
→ ACOS, ROAS & TACOS Optimization: improve efficiency without cutting profitable traffic blindly
→ Amazon DSP: prospecting, retargeting, audience strategy and full funnel campaigns
→ Amazon Listing Optimization: titles, bullets, backend keywords, A+ Content and conversion improvements
→ Amazon Seller Central, catalog management: flat files, variations and listing troubleshooting
→ Product Launch & Ranking Campaigns: PPC strategies built around visibility, conversion and organic growth
→ Amazon KDP Advertising: Kindle advertising, keyword targeting and book launch strategy

𝐏𝐑𝐎𝐁𝐋𝐄𝐌𝐒 𝐈 𝐇𝐄𝐋𝐏 𝐒𝐎𝐋𝐕𝐄

• Ad spend is increasing but revenue is not keeping pace
• Campaign level ROAS looks acceptable, but search terms are wasting money
• PPC is generating clicks without enough conversions
• ACOS or TACOS keeps climbing
• Sales depend too heavily on branded keywords
• PPC sales are growing while organic sales remain flat
• A listing gets traffic but fails to convert
• Previously profitable campaigns have started deteriorating
• You are scaling spend without knowing where the next profitable dollar should go

I don't start by simply increasing budgets or changing bids.

I first look at search terms, targeting, bids, placements, product level performance, listing conversion and organic impact to understand where the economics are breaking.