Nicole A.

I’m a marketing operations and automation professional with 5+ years of experience helping organizations optimize their tech stacks, streamline processes, and improve marketing performance. I have led the management and optimization of HubSpot and integrated tools, lifecycle reporting, lead scoring, and campaign support — all aimed at creating seamless alignment between marketing, sales, and revenue operations.

I specialize in building efficient marketing systems that support demand generation, email marketing, and campaign execution, with a strong focus on data integrity, automations, and the integration between HubSpot and Salesforce. Whether it’s implementing new processes, improving lead nurturing, or driving marketing automation best practices, I bring a strategic, hands-on approach.

Core Skills: Marketing Automation | Revenue Operations | Lifecycle Marketing | Email Marketing | Campaign Strategy | Data Hygiene | HubSpot (Marketing, Sales & Ops) | Cross-Functional Enablement