Vaishali S.

Greetings! I'm Vaishali Singh, a seasoned analytics and data professional with a decade of experience serving 500+ clients worldwide. My work spans two connected areas: turning data into insight for businesses, and building the systems that find and deliver the right leads for outbound growth.

Analytics and Reporting

I specialize in Google Analytics 4, Universal Analytics, Tableau, PowerBI, and Looker Studio. My proficiency isn't limited to the tools themselves. I'm adept at crafting meaningful insights that help businesses make informed decisions, and at building dashboards and reports that actually get used, not just reviewed once and forgotten.

Outbound Lead Generation and ICP Enrichment

I also build outbound lead systems that are filtered to match a client's actual ICP, not just pulled from a database and handed over. That means filtering by employee size, ownership type (owner-operator, franchise, or corporate), and manually checking each company's website to confirm the right decision-maker's title before anything goes into the list. I work across Clay, Apollo, FullEnrich, SignalHire, Instantly, Forager, Scrap io, and Datagma, waterfalling across them so cost per verified lead stays low without sacrificing accuracy. I've built and run a multi-client enrichment platform end to end, including company ingestion, exclusion lists, enrichment logging, and lead-serving, and I've tracked down and fixed duplicate-lead issues at the root that were quietly wasting enrichment budget.

Technical Skills

From scripting macros and Google Scripts to Python and R, I bring a versatile technical skill set to each project, whether it's data manipulation, visualization, statistical analysis, or building the backend for a lead pipeline.

Business Impact

Having worked with 500 clients across the globe, including healthcare and service businesses like chiropractors, PT clinics, and medspas, plus B2B manufacturing and CRM-integrated pipelines, I understand the nuances of different industries. My focus is on driving outcomes businesses can actually measure, whether that's cleaner analytics or a lead list that converts.

Website and API Integration

I also work with API connections to platforms like Facebook, Instagram, and LinkedIn, so data and insights don't just live in a report. They show up where the business actually operates.

Why Work With Me

A decade of hands on experience across analytics and outbound systems. Customized solutions built around your actual business, not templated deliverables. A track record of fixing the quiet problems, like data errors, duplicate leads, and wasted spend, that most freelancers don't catch. A commitment to real, measurable results.