Facundo A.

Senior Marketing Analytics professional with 10+ years of experience helping companies make better marketing decisions through data, experimentation, and performance measurement.

I help businesses understand which marketing investments actually drive growth, where to optimize acquisition, and how to turn complex data into actionable business decisions.

My experience spans global companies such as Upwork, Mercado Libre, and PUMA, working closely with Growth, Acquisition, Lifecycle, and Marketing teams to improve performance through analytics, experimentation, attribution, and executive reporting.

My background combines strong analytical execution with a consultative mindset, allowing me to quickly understand business challenges and translate data into clear recommendations for stakeholders.

I have extensive experience in:

• Growth Analytics

• Marketing Analytics

• Marketing Measurement

• SQL Analysis

• Dashboard Development

• Experiment Design & A/B Testing

• Funnel & Conversion Analysis

• Incrementality Analysis

• Marketing Mix Modeling (MMM)

• Multi-Touch Attribution (MTA)

• Executive Reporting & Data Storytelling

Tools & Platforms:

SQL
Looker / LookML
Snowflake
Hex
Google Analytics 4
Google Search Console
Excel
Google Sheets
Marketing Mix Modeling (Meridian)
A/B Testing
Dashboard Development

Typical projects include:

Growth & Acquisition Analytics

1. Executive Dashboards & KPI Reporting

2. Experiment Design and Results Interpretation

3. Attribution & Incrementality Analysis

4. Funnel & Conversion Optimization