Debbie W.

Hi, I'm Debbie, a 🏅Top Rated Plus Fractional CMO, Marketing Strategist, and outsourced growth leader! I help CEOs and leadership teams overcome stalled growth, clarify messaging and positioning, align marketing and sales, optimize digital strategy, improve lead generation, and build scalable systems that drive sustainable revenue.

I have corporate marketing leadership and digital marketing agency experience building and executing creative, integrated, omni-channel marketing strategies that build brand awareness and reputation, provide a steady flow of leads, and measure ROI.

I have a strong track record of driving growth, optimizing marketing performance, operations, and aligning sales and marketing strategies. I'm passionate about partnering with businesses to help them reach their growth and revenue goals.

I prefer to work with a small number of clients to be able to given their business the attention it deserves.

✅ HOW I WORK

• Hire me to conduct an assessment and develop a marketing strategy for your team or agency to follow
• Hire me to optimize your marketing strategy and build/manage the execution of the strategy and team

✅ INDUSTRY EXPERIENCE: B2B & DTC
Healthcare, Health & Wellness, Med-Tech, SaaS, Professional Services (Finance, Law), CPG, e-Commerce, Oil & Gas, Media, Real Estate, Industrial Services, and Children's and Baby Products.

✅ RECENT CLIENT SUCCESSES:

• Successfully orchestrated the rebranding, website redesign, and integrated GTM campaign of a reputable, long standing B2C/B2B business, modernizing their brand while keeping their well-known brand image intact and boosting their organic web traffic 110% within 6 months.

• Effectively optimized an digital marketing agency operations by analyzing team productivity, developing more efficient SOPs, time tracking, and ensuring that monthly retainer proposals matched number of hours needs to deliver the work resulting in a revenue lift of 25%.

• Increased a B2B services company’s monthly leads 100% by focusing and optimizing paid search efforts on their core service, including identifying their ideal customer audience, targeting main service regions, optimizing ad copy based on keyword research, and reallocating their existing budget.

• Successfully managed a Hubspot CRM implementation of a B2B services company effectively integrating marketing, sales, service, and ERP systems resulting in streamlined operations, improved customer service response times, and improved marketing and sales ROI.